MasterRecommended

Master of International Marketing Management

Coventry University

Coventry, United Kingdom
1 year
English
On campus
Master

About the program

A one-year master's preparing students for global marketing careers.

Program highlights

Internship available: no
Placement support: no
Work during study: yes
Post-study work rights (2): yes
PR pathway friendly: no

What you will learn

Critically evaluate advanced theories and contemporary practice in International Marketing Management. Apply analytical
research and problem-solving methods to complex issues. Communicate evidence-based recommendations in the field.

Career outcomes

Marketing manager
marketing executive
marketing and sales portfolio manager
sales strategist
brand manager
product development manager
buyer and procurement officer
management consultant
business development

Curriculum

One-year
180-credit course: Marketing for Sustainable Growth
Marketing Practice in a Connected World
One Planet Marketing and Leading Global Marketing Projects (30 credits each) and a 60-credit Postgraduate Project.

Entry requirements

Academic

An undergraduate degree 2:2 or above (or international equivalent) in any discipline
or demonstrable appropriate work experience and relevant professional qualifications
Additional academic criteria: 2:2 UK honours degree or international equivalent

Accepted academic background

Undergraduate degree 2:2 or above (or international equivalent) in any discipline for most courses; MBA needs a 2:2 degree plus at least three years of relevant post-graduation work experience; health/psychology conversion courses may add subject requirements

Language tests

IELTS 6.5 overall
Institutional test no component lower than 5.5 (typical

Documents you’ll need

Completed application form
Academic transcripts
Previous degree certificate
Curriculum vitae
Statement of purpose
English language proficiency evidence if required
Passport identification page

How to apply

Review the International Marketing Management admission requirements at Coventry University. Prepare previous degree certificates and academic transcripts. Complete the application on the official university website. Upload the required documents and language results if applicable. Pay the application fee if applicable and submit before the relevant deadline. Review the admission decision and complete acceptance requirements.

Other costs

Tuition per year	£19,500 GBP
Application fee	£50 GBP
Deposit	£4,000 GBP

Program details

Campus	Coventry
Faculty or school	Business and Law
Department	Department of Business and Management
Teaching language	English
Credit value	180
Study pace	Fixed
Post-study stay	2
Scholarship note	Course page says Coventry offers international scholarships; see https://www.coventry.ac.uk/international-students-hub/apply-for-a-scholarship/

Intakes and deadlines

Program starts
January 2027
Apply by
1 Dec 2026
17 days left
Program starts
March 2027
Apply by
27 Jan 2027
74 days left
Program starts
May 2027
Apply by
5 Apr 2027
142 days left
Program starts
July 2027
Apply by
25 May 2027
192 days left

Frequently asked questions

The program takes 1 year.