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Bachelor of Advertising, Marketing Communications and Public Relations

London Metropolitan University

  • London, United Kingdom
  • 3 years
  • English
  • On campus
  • Bachelor

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London Metropolitan University campus

About the program

Three-year full-time Bachelor of Arts in Advertising, Marketing Communications and Public Relations course taught at London Met's Holloway campus.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (2 years): yes
  • PR pathway friendly: no

What you will learn

  • Apply core knowledge in Advertising
  • Marketing Communications and Public Relations. Analyse discipline-specific problems using appropriate methods. Communicate professional ideas clearly. Use relevant tools and practices responsibly. Prepare for employment or further study in business and management.

Career outcomes

  • Copywriter
  • Marketing executive
  • Press officer
  • PR manager
  • Marketing and advertising industry
  • Postgraduate study

Curriculum

  • Three-year full-time programme
  • Modules listed for 2026/27. Year 1: Academic Skills
  • Assessing the Marketing Environment
  • Data analysis for Marketing and Creative Industries. Year 2: Consumer Insights
  • Consumer PR and Media Relations
  • Contemporary Advertising Practice. Year 3: Communication Theory
  • Corporate Communications
  • Marketing Planning. A placement or work-experience module is available.

Entry requirements

Academic

  • a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification
  • Eg BTEC National
  • OCR Diploma or Advanced Diploma); English Language GCSE at grade C/4 or above (or equivalent); Accelerated study

Accepted academic background

Level 3 qualification (two or three A levels or equivalent, IB Diploma, BTEC, Access course) or equivalent overseas secondary qualification set per country on the country-specific pages; GCSE English (and Maths where required) grade C/4 or equivalent; Top-up courses need 240 credits from an HND, Foundation degree or equivalent international qualification (or years 1-2 of a degree) in a relevant subject

Language tests

  • IELTS 6.0
  • TOEFL iBT 72
  • PTE Academic 59
  • Cambridge Duolingo 105
  • Duolingo 105 (95 in Speaking

Documents you’ll need

  • Typically includes Passport or identity document
  • Academic transcripts
  • Qualification certificates
  • Language proficiency evidence
  • And completed application materials.

How to apply

  1. Review the programme admission requirements. Prepare academic transcripts and qualification documents. Complete the application. Submit supporting documents and language proficiency evidence. Pay the application fee if applicable. Await the admission decision.

Other costs

Tuition per year£19,500 GBP
Application fee£50 GBP
Deposit£4,000 GBP

Program details

CampusHolloway
Faculty or schoolSchool of Business, Environment and Law
DepartmentBusiness and Management
Teaching languageEnglish
Credit value180,360
Study paceFixed
Post-study stay2 years
Scholarship noteInternational Bright Futures Scholarship: automatic 5,000 GBP tuition reduction for new full-time international fee-paying students at London campuses (page states 2026/27 starters; September 2027 terms not confirmed)

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    23 Nov 2026

    10 days left

  • Program starts

    September 2027

    Apply by

    30 Jun 2027

    229 days left

Frequently asked questions

  • The program takes 3 years.