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Bachelor of Business Marketing for the Digital Age

James Cook University

  • Singapore, Singapore
  • 2 years
  • English
  • On campus
  • Bachelor

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James Cook University campus

About the program

Business degree whose major covers digital and social media marketing.

Program highlights

  • Internship available: yes
  • Placement support: no
  • Work during study: yes
  • Post-study work rights (0 year): no
  • PR pathway friendly: no

What you will learn

  • Develop foundational knowledge and practical skills related to Business Marketing for the Digital Age.

Career outcomes

  • Brand manager
  • Product manager
  • Marketing assistant
  • Market research consultant
  • Advertising executive
  • Electronic marketer
  • Sales
  • Customer service management
  • International marketing

Curriculum

  • Two-year programme of 24 subjects (72 credit points)
  • Four per trimester. Core: accounting for decision making
  • Economics
  • Data analysis
  • Management concepts
  • Marketing
  • Business law
  • Career development. Major subjects (8): consumer behaviour
  • Advertising
  • Promotions and mobile marketing
  • Sales and business development
  • Marketing and sustainability
  • Social media marketing
  • International marketing
  • Digital analytics or survey design
  • Marketing for social change. Capstone: professional internship
  • Multidisciplinary project or independent project.

Entry requirements

Academic

  • 12 years of schooling or equivalent (varies by country) or JCU Foundation with 65%; Some courses need English and Mathematical Methods; English IELTS 6.0 (TOEFL iBT 74
  • PTE 52) or ELPP completion.

Accepted academic background

12 years of schooling or equivalent (entry differs by country); Or JCU Pre-University Foundation with 65%; Some courses have prerequisites (e.g. Data Science: English and Mathematical Methods Units 3/4 C)

Language tests

  • IELTS 6.0
  • TOEFL iBT 74
  • PTE Academic 52

Documents you’ll need

  • Academic transcripts
  • Identification document
  • Application form
  • Language proficiency evidence where applicable

How to apply

  1. Check requirements. Applications close 6 weeks before start (). Apply online or email admissions-singapore@jcu.edu.au with the form and 260 SGD fee. Provide certificate
  2. Transcript
  3. English proof
  4. Passport copy and photo. Sign the offer letter and student contract. JCU applies for your Student's Pass (2-4 weeks). Provide eForm 16
  5. EForm V36 and bank statements if visa-required. Pay first-trimester fees and attend orientation.

Other costs

Tuition per year$34,400 SGD
Application fee$260 SGD
Deposit_

Program details

CampusSingapore campus
Faculty or schoolSchool of Business
DepartmentBusiness Marketing for the Digital Age
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay0 year
Scholarship notePotential institution scholarships may have separate eligibility and application requirements; Confirm availability for this program.

Intakes and deadlines

  • Program starts

    January 2027

    Applications closed

    3 Oct 2026

    Closed

  • Program starts

    May 2027

    Apply by

    31 Jan 2027

    79 days left

  • Program starts

    September 2027

    Apply by

    3 Jun 2027

    202 days left

Frequently asked questions

  • The program takes 2 years.