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Diploma of Sport and Event Marketing

George Brown Polytechnic

  • Toronto, Canada
  • 1.33 years
  • English
  • On campus
  • Diploma

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George Brown Polytechnic campus

About the program

Full-time graduate certificate programme in Sport and Event Marketing at George Brown Polytechnic, St. James Campus.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (0 year): no
  • PR pathway friendly: no

What you will learn

  • Demonstrate applied knowledge and practical skills in Sport and Event Marketing. Apply concepts related to 1 semester work experience)) in guided assignments and practical contexts. Communicate work appropriately and complete subject-relevant projects or assessments.

Career outcomes

  • account manager/executive
  • Event coordinator
  • Game operations coordinator
  • Marketing coordinator
  • Partnership and sponsorship coordinator

Curriculum

  • 16 months full-time graduate certificate programme (duration on the page: 12 months (2 semesters in-class
  • 1 semester work experience)). Courses include Work Experience Preparation
  • Computer Applications for Marketing
  • Sport and Event Marketing Seminar Series
  • Event Planning and Management I
  • Principles of Marketing Research
  • Imc & Digital Media Fundamentals and Event Planning and Management II. The programme includes a work-integrated learning
  • Co-op
  • Placement or internship component.

Entry requirements

Academic

  • University degree or college diploma/advanced diploma
  • In a related field for most programmes (some accept any field with relevant work experience
  • A resume or a portfolio). English proficiency: IELTS 6.5 (no band below 6.0)
  • Duolingo 120
  • PTE Academic 60 or equivalent
  • Unless exempt.
  • No minimum grade published
  • Programme-specific.

Accepted academic background

University degree or college diploma/degree (some programmes require a related field or a diploma/degree in any field plus one year of related work experience, E.g. Cyber Security).

Language tests

  • IELTS 6.5 (min 6.0 each band)
  • Duolingo 120 (min production 100)
  • PTE Academic 60 (min 55 each band)
  • Cambridge 176 (no skill below 169)

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results (If Applicable)
  • Portfolio (If Applicable)
  • CV or Resume (If Applicable).

How to apply

  1. Review the current entry requirements and availability for Graduate Certificate in Sport and Event Marketing at George Brown Polytechnic. Apply through the George Brown international applicant system for an available program intake. Submit academic transcripts and English proficiency results together with any program-specific supporting material. Pay the application fee according to the current institutional payment instructions. Prepare a portfolio if the chosen course specifically requests one. If admitted
  2. Follow the enrollment instructions and arrange a student visa or study permit if applicable.

Other costs

Tuition per year$19,418 CAD
Application fee$110 CAD
Deposit$1,000 CAD

Program details

CampusSt. James Campus
Faculty or schoolBusiness, Creative Industries, and Culinary Arts
DepartmentMarketing and Financial Services
Teaching languageEnglish
Credit value40
Study paceFixed
Post-study stay0 year
Scholarship noteScholarship options may depend on nationality, Merit and current funding. Check the published award criteria.

Intakes and deadlines

  • Program starts

    January 2027

    Applications closed

    9 Mar 2026

    Closed
  • Program starts

    May 2027

    Apply by

    1 Jan 2027

    48 days left
  • Program starts

    September 2027

    Apply by

    5 Apr 2027

    142 days left

Frequently asked questions

  • The program takes 1.33 years.