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Master of Marketing and Brand Management

Hochschule Fresenius

  • Berlin, Germany
  • 2 years
  • English
  • On campus
  • Master

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Hochschule Fresenius campus

About the program

An MSc on marketing theory and strategic brand management across industries.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (5 years): yes
  • PR pathway friendly: yes

What you will learn

  • Critically evaluate concepts and methods in Marketing and Brand Management to solve relevant problems. Develop competence in followed by a choice of dissertation client project
  • Extending the course to two years.. Present findings clearly and consider professional or research ethics.

Career outcomes

  • Branding or marketing agencies
  • Marketing
  • Branding or communications departments within organisations

Curriculum

  • Eight modules cover marketing theory and practice and professional and academic skills
  • Followed by a choice of dissertation client project
  • Synoptic enquiry or group consultancy project. September or January starters may take a one-year work placement
  • Extending the course to two years.

Entry requirements

Academic

  • Bachelor's degree (at least 180 credits) with 60 credits in business or economics
  • English B2. Admission interview. Source: programme page.

Accepted academic background

Master: completed bachelor's degree (generally 180 credit points, 80% completion accepted per FAQ) with programme-specific subject credits (e.g. 60 CP in computer science or business), MBA also needs 1 year of professional experience, Admission interview (15 min), CV and bachelor transcript.

Language tests

  • IELTS 6.0
  • TOEFL iBT 70
  • Duolingo 105
  • PTE Academic 52
  • Cambridge 169

Other requirements

  • Interview required

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results (if applicable).

How to apply

  1. Check the entry requirements. Applications are accepted all year round. Apply through the institution's admissions portal (no application fee. A one-time registration fee is charged
  2. See Notes). Upload your CV and bachelor transcript of records within 10 days. Attend the 15-minute admission interview. Sign the study contract. Non-EU students pay a 3
  3. 000 EUR deposit deducted from final-semester tuition. Non-EU students apply for the student visa with a blocked account and arrange German health insurance.

Other costs

Tuition per year€11,400 EUR
Application fee€75 EUR
Deposit€500 EUR

Program details

CampusBerlin
Faculty or schoolFaculty of Economics & Media
DepartmentDepartment of Marketing and Brand Management
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay5 years
Scholarship noteScholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding.

Intakes and deadlines

  • Program starts

    March 2027

    Apply by

    15 Dec 2026

    31 days left

  • Program starts

    September 2027

    Apply by

    15 Jun 2027

    213 days left

Frequently asked questions

  • The program takes 2 years.