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Bachelor of Business Administration in Marketing

Washington State University

  • Vancouver, United States
  • 4 years
  • English
  • On campus
  • Bachelor

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Washington State University campus

About the program

Bachelor of Science in Business Administration (Marketing) offered by Department of Economics, Finance and Marketing at Tennessee Technological University, Focused on consumer behavior, Market research, Advertising, Digital marketing and brand management.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights: yes
  • PR pathway friendly: no

What you will learn

  • Develop knowledge of Business Administration in Marketing and apply business analysis
  • Evidence-based decision-making
  • and professional communication to academic or practical tasks. Evaluate relevant information and communicate findings effectively.

Career outcomes

  • Marketing director
  • Product manager
  • Brand manager
  • Sales manager
  • Public relations manager
  • Promotions manager
  • Market researcher
  • Entrepreneur

Curriculum

  • Coursework centres on consumer behavior
  • Market research
  • Advertising
  • Digital marketing and brand management. Students also complete the university's general education requirements
  • The undergraduate catalogue lists the full course sequence and credit hours.

Entry requirements

Academic

  • International first-year applicants need at least 12 years of school ending in a secondary certificate or external examination (humanities
  • Mathematics
  • Basic sciences
  • Social sciences) with a minimum 2.70 GPA on a 4.00 scale
  • Transfer applicants need 2.50 and 27 semester credits. Proof of English: IELTS 6.5
  • TOEFL iBT 4 (new scale)
  • Duolingo 105 or PTE 58
  • Unless waived.

Minimum GPA

2.7

Accepted academic background

At least 12 years of school ending in a secondary certificate or external examination, With preparation in humanities, Mathematics, Basic sciences and social sciences, Transfer applicants need 27 semester credits at an accredited post-secondary school

Language tests

  • IELTS 6.5
  • TOEFL iBT 4 (new 6-point scale)
  • Duolingo 105
  • PTE Academic 58
  • Cambridge C1 Advanced
  • Oxford Test of English 140

Documents you’ll need

  • Academic transcripts
  • Evidence of English proficiency or approved waiver
  • Passport identification page or national identity card

How to apply

  1. Check the entry requirements and priority deadlines: 15 April for fall
  2. 1 November for spring
  3. 1 February for summer; admission is rolling. Apply at the FutureCoug Portal and pay the 70 USD non-refundable application fee. Upload official transcripts
  4. proof of English proficiency (test score or waiver) and a passport copy. Receive the admission decision. Submit the Offer Response form with proof of finance
  5. then pay the 500 USD Enrollment and Orientation Fee. WSU issues the I-20; pay the SEVIS I-901 fee and attend the F-1 visa interview.

Other costs

Tuition per year$32,034, $30,366 USD
Application fee$70 USD
Deposit_

Program details

CampusVancouver
Faculty or schoolCarson College of Business
DepartmentDepartment of Marketing and International Business
Teaching languageEnglish
Credit value120
Study pace_
Post-study stay_
Scholarship noteInternational Academic Award: 4000 USD per academic year for eligible incoming students with GPA 3.60 or above, or 2000 USD with GPA 3.00–3.59. Admission-based eligibility and renewal conditions apply.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    15 Nov 2026

    2 days left
  • Program starts

    August 2027

    Apply by

    15 Jun 2027

    214 days left

Frequently asked questions

  • The program takes 4 years.