Bachelor of Business Administration in Marketing
- Vancouver, United States
- 4 years
- English
- On campus
- Bachelor
About the program
Bachelor of Science in Business Administration (Marketing) offered by Department of Economics, Finance and Marketing at Tennessee Technological University, Focused on consumer behavior, Market research, Advertising, Digital marketing and brand management.
Program highlights
- Internship available: no
- Placement support: yes
- Work during study: yes
- Post-study work rights: yes
- PR pathway friendly: no
What you will learn
- Develop knowledge of Business Administration in Marketing and apply business analysis
- Evidence-based decision-making
- and professional communication to academic or practical tasks. Evaluate relevant information and communicate findings effectively.
Career outcomes
- Marketing director
- Product manager
- Brand manager
- Sales manager
- Public relations manager
- Promotions manager
- Market researcher
- Entrepreneur
Curriculum
- Coursework centres on consumer behavior
- Market research
- Advertising
- Digital marketing and brand management. Students also complete the university's general education requirements
- The undergraduate catalogue lists the full course sequence and credit hours.
Entry requirements
Academic
- International first-year applicants need at least 12 years of school ending in a secondary certificate or external examination (humanities
- Mathematics
- Basic sciences
- Social sciences) with a minimum 2.70 GPA on a 4.00 scale
- Transfer applicants need 2.50 and 27 semester credits. Proof of English: IELTS 6.5
- TOEFL iBT 4 (new scale)
- Duolingo 105 or PTE 58
- Unless waived.
Minimum GPA
Accepted academic background
Language tests
- IELTS 6.5
- TOEFL iBT 4 (new 6-point scale)
- Duolingo 105
- PTE Academic 58
- Cambridge C1 Advanced
- Oxford Test of English 140
Documents you’ll need
- Academic transcripts
- Evidence of English proficiency or approved waiver
- Passport identification page or national identity card
How to apply
- Check the entry requirements and priority deadlines: 15 April for fall
- 1 November for spring
- 1 February for summer; admission is rolling. Apply at the FutureCoug Portal and pay the 70 USD non-refundable application fee. Upload official transcripts
- proof of English proficiency (test score or waiver) and a passport copy. Receive the admission decision. Submit the Offer Response form with proof of finance
- then pay the 500 USD Enrollment and Orientation Fee. WSU issues the I-20; pay the SEVIS I-901 fee and attend the F-1 visa interview.
Other costs
| Tuition per year | $32,034, $30,366 USD |
|---|---|
| Application fee | $70 USD |
| Deposit | _ |
Program details
| Campus | Vancouver |
|---|---|
| Faculty or school | Carson College of Business |
| Department | Department of Marketing and International Business |
| Teaching language | English |
| Credit value | 120 |
| Study pace | _ |
| Post-study stay | _ |
| Scholarship note | International Academic Award: 4000 USD per academic year for eligible incoming students with GPA 3.60 or above, or 2000 USD with GPA 3.00–3.59. Admission-based eligibility and renewal conditions apply. |
Intakes and deadlines
Program starts
January 2027
Apply by
15 Nov 2026
2 days leftProgram starts
August 2027
Apply by
15 Jun 2027
214 days left
Frequently asked questions
The program takes 4 years.
The next deadline is 15 Nov 2026. Apply early, because some programs close when places fill up.
Tuition is $32,034, $30,366 USD per year. The application fee is $70 USD. The estimated living cost is $19,538 USD.
The minimum GPA is 2.7. Accepted language tests: IELTS 6.5, TOEFL iBT 4 (new 6-point scale), Duolingo 105, PTE Academic 58, Cambridge C1 Advanced, Oxford Test of English 140.

