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Bachelor of Business Administration in Marketing

Texas State University

  • San Marcos, United States
  • 4 years
  • English
  • On campus
  • Bachelor

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Texas State University campus

About the program

Bachelor of Science in Business Administration (Marketing) offered by Department of Economics, Finance and Marketing at Tennessee Technological University, Focused on consumer behavior, Market research, Advertising, Digital marketing and brand management.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1): yes
  • PR pathway friendly: no

What you will learn

  • Develop knowledge of Business Administration in Marketing and apply business analysis
  • Evidence-based decision-making
  • and professional communication to academic or practical tasks. Evaluate relevant information and communicate findings effectively.

Career outcomes

  • Marketing director
  • Product manager
  • Brand manager
  • Sales manager
  • Public relations manager
  • Promotions manager
  • Market researcher
  • Entrepreneur

Curriculum

  • Coursework centres on consumer behavior
  • Market research
  • Advertising
  • Digital marketing and brand management. Students also complete the university's general education requirements
  • The undergraduate catalogue lists the full course sequence and credit hours.

Entry requirements

Academic

  • Foreign secondary diploma equivalent to a US high school diploma
  • Class-rank based assured admission
  • SAT/ACT optional for top quartile
  • Transfer GPA 2.0-2.5 by credit hours
  • English test score
  • Proof of funds for I-20
  • No minimum GPA published
  • Assured admission by class rank (top 25% no test minimum
  • 2Nd quartile ACT 22/SAT 1090
  • 3Rd ACT 26/SAT 1250
  • 4Th ACT 29/SAT 1330)
  • Transfer 2.0-2.5 cumulative GPA by credit hours.

Accepted academic background

Foreign secondary school diploma equivalent to a US high school diploma with academic profile equivalent to US curriculum (4 English, 4 Maths, 4 Science, 3 Social studies, 2 Language recommended), Transfer applicants: 14 or fewer credit hours 2.0 GPA, 15-29 Hours 2.5, 30+ Hours 2.25, Proof of funds for the I-20.

Documents you’ll need

  • Academic Transcripts.

How to apply

  1. Check the program and applicant-category requirements. Complete the appropriate international online admission application and pay the application fee. Send official academic transcripts and English proficiency results where required. Follow the admission portal for decisions and additional immigration documents.

Other costs

Tuition per year$19,700 USD
Application fee$90 USD
Deposit$3,900 USD

Program details

CampusSan Marcos
Faculty or schoolMcCoy College of Business
DepartmentMarketing
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay1
Scholarship noteInstitution-level scholarship or funding opportunities are indicated in the source data. Programme eligibility, Award amount, and application requirements should be confirmed before applying.

Intakes and deadlines

  • Program starts

    August 2027

    Apply by

    1 Jun 2027

    199 days left

Frequently asked questions

  • The program takes 4 years.