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Master of International Luxury Marketing

Oxford Brookes University

  • Oxford, United Kingdom
  • 1 year
  • English
  • On campus
  • Master

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Oxford Brookes University campus

About the program

An MSc on promoting prestige brands such as fashion, Jewellery, Fine wine and cars.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (5 years): yes
  • PR pathway friendly: no

What you will learn

  • Critically evaluate concepts and methods in International Luxury Marketing to solve relevant problems. Develop competence in commercial and cultural perspectives
  • And focuses on luxury experience. Present findings clearly and consider professional or research ethics.

Career outcomes

  • Luxury marketing roles in jewellery
  • Fashion
  • Tourism
  • Fine wine
  • Spirits and prestige cars

Curriculum

  • Introduces responsible marketing and evaluation from financial
  • Commercial and cultural perspectives
  • Using case studies and real scenarios. Applies behavioural science to customer behaviour
  • Examines change agents such as climate change and emerging technology
  • And focuses on luxury experience
  • Quality and trust.

Entry requirements

Academic

  • A minimum of a second class honours degree (2:2) in any academic discipline
  • Or equivalent overseas degree from a recognised institution
  • Second class honours degree (2:2) or equivalent overseas degree for most courses
  • Some require 2:1 or a related subject.

Accepted academic background

Honours degree, Postgraduate diploma or equivalent qualification (same or related subject for some courses), One academic reference, Applicants with a diploma may qualify with relevant work experience on some courses.

Language tests

  • IELTS 6.0
  • TOEFL iBT 80
  • PTE Academic 65
  • Duolingo 110

Documents you’ll need

  • University Transcripts
  • Bachelor's Degree Certificate
  • Passport Copy
  • Language Proficiency Test Results (if required).

How to apply

  1. Check the course page entry requirements and deadline (January 2027 entry: apply by 11 December 2026). Apply directly to the university online. Approved agents can help. Receive an offer and pay the deposit (GBP 1
  2. 000
  3. 3
  4. 000 or 8
  5. 000 by country group)
  6. Deducted from first tuition. Receive the CAS and apply for the Student visa.

Other costs

Tuition per year£19,600 GBP
Application fee£50 GBP
Deposit£30,139 GBP

Program details

CampusHeadington
Faculty or schoolOxford Brookes Business School
DepartmentInternational Luxury Marketing
Teaching languageEnglish
Credit value180,60
Study paceFixed
Post-study stay5 years
Scholarship noteScholarship or bursary availability is indicated for this institution. Award eligibility, Funding amounts and deadlines must be confirmed for the specific program and applicant.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    11 Dec 2026

    27 days left

Frequently asked questions

  • The program takes 1 year.