Bachelor

Bachelor of Digital Marketing and Advertising

About the program

A degree building advertising and digital marketing skills with an optional placement year.

Demonstrate a structured understanding of core principles in Digital Marketing and Advertising. Apply relevant analytical
Practical and research methods to subject-specific problems. Communicate findings clearly and evaluate evidence through academic work and projects.

Three-year degree (four with an optional paid placement) covering digital marketing
Advertising
Brand management and social media
With live briefs from the Institute of Direct and Digital Marketing and a campus digital marketing suite that simulates an agency.

Recognized Grade 12 or equivalent; UAE curriculum minimum 60% aggregate (65% General Track per general admissions table); Indian 10+2 minimum 50% on individual degree pages and 2025-26 academic catalog; British A level at least two subjects and five GCSE/IGCSE O-level passes including English; IB Diploma or IB Certificate at least 24 points with three HL and three SL subjects; Other recognized curricula reviewed according to university equivalence rules

Recognized Grade 12 or equivalent, Including UAE, Indian, British, IB, And equivalent curricula

Grade 10 marksheet (front and back)
Grade 12 final marksheet or principal-endorsed predicted grades
Certified English translations if applicable
Valid passport or UAE citizenship proof
Photograph
Statement of Purpose (1000 words)
Teacher or principal recommendation letters
Curriculum Vitae
English proficiency results or eligible exemption evidence
Equivalence certificate if applicable
Migration or transfer certificate if applicable at enrollment
Gap certificate if education gap is at least one year
Original academic documents for enrollment verification
Student and parent anti-ragging affidavit and indemnification undertaking at enrollment

Apply online through the SIU Dubai undergraduate admissions process. Upload academic records. English proficiency evidence. Passport copy. And photograph. Await admissions review and conditional offer. Pay the application fee and required tuition acceptance amount. Then complete final document verification and fee/visa formalities.

Campus	Dubai Knowledge Park Campus
Faculty or school	Media and Communication
Department	Media and Communication
Teaching language	English
Credit value	146
Study pace	Fixed
Post-study stay	_
Scholarship note	Merit-based scholarships are available for undergraduate students, Conditional scholarship letters may be issued based on school results, Women Empowerment Scholarship is available for eligible Emirati female applicants.