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Master of Marketing Analytics

University of Southampton

  • Southampton, United Kingdom
  • 1 year
  • English
  • On campus
  • Master

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University of Southampton campus

About the program

A certificate on applying data and analytics to marketing strategy.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (2): yes
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Marketing Analytics and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Operations Analyst
  • Business Development Associate
  • Project Coordinator
  • Management Analyst

Curriculum

  • Core courses are customer value and the enterprise and marketing analytics. Students choose 6 semester hours of electives such as qualitative marketing research
  • For 12 semester hours.

Entry requirements

Academic

  • UK 2:2 or 2:1 honours degree or international equivalent (course offer shown in Grade)
  • plus any subject requirements on the course page
  • English proficiency required (IELTS 6.5 overall with 6.0 in each component for most courses)
  • Grade/entry criteria: Typical offer: 2:2 degree (course page).

Accepted academic background

Bachelor's degree (UK 2:2 or 2:1 equivalent); some courses have subject requirements; pre-master's route via ONCAMPUS (staged separately)

Language tests

  • IELTS Academic 6.5 overall with 6.0 each (162 of 183 PGT pages read)
  • TOEFL iBT 6.5 with 6.5 each
  • PTE Academic B

Documents you’ll need

  • Degree Transcripts

How to apply

  1. Review the programme entry requirements and application deadline. Complete the postgraduate application on the official university website. Upload degree certificates
  2. academic transcripts
  3. English-language evidence where required. Submit any programme-specific references
  4. portfolio
  5. or research documents when applicable. Respond to any document requests or interview invitation. Accept the offer and complete enrollment.

Other costs

Tuition per year£37,000 GBP
Application fee_
Deposit_

Program details

CampusHighfield
Faculty or schoolBusiness, accounting, finance and marketing
Department_
Teaching languageEnglish
Credit value_
Study pace_
Post-study stay2
Scholarship noteCompetitive Southampton scholarships are available to eligible international undergraduate, taught postgraduate and research students. Award values, nationality, degree, subject, entry year and application conditions vary; funding is not guaranteed.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    18 Aug 2027

    277 days left

Frequently asked questions

  • The program takes 1 year.