Bachelor

Bachelor of Public Relations and Corporate Communication

Dubai, United Arab Emirates
4 years
English
On campus
Bachelor

Symbiosis International University campus

About the program

Four-year Honors media and communication degree focusing on public relations and corporate communication, with applied media projects and professional communication training.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights: no
PR pathway friendly: no

What you will learn

Plan strategic communication campaigns
Apply PR and corporate communication tools
Understand media environments
Communicate effectively across multicultural contexts
Practice ethical communication

Career outcomes

Public Relations Manager
Corporate Communication Specialist
Crisis Communication Consultant
Media Relations Officer
Event Manager
Sustainability Communication Manager
Content and Speech Writer
Reputation Manager

Curriculum

Media Theories with Culture and Communication
Advertising and Contemporary Culture
Media Economics
Fundamentals of Marketing
Corporate Film Production
Research Methodology
Introduction to Public Relations Practice
Consumer Behaviour
Corporate Communication Strategy
Event Management
Crisis Management in Public Relations
Global Public Relations
Strategic PR and Campaign Planning

Entry requirements

Academic

Recognized Grade 12 or equivalent; UAE curriculum minimum 60% aggregate (65% General Track per general admissions table); Indian 10+2 minimum 50% on individual degree pages and 2025-26 academic catalog; British A level at least two subjects and five GCSE/IGCSE O-level passes including English; IB Diploma or IB Certificate at least 24 points with three HL and three SL subjects; Other recognized curricula reviewed according to university equivalence rules

Accepted academic background

Recognized Grade 12 or equivalent, Including UAE, Indian, British, IB, And equivalent curricula

Language tests

UAE MoE high-school English minimum 80%
IELTS Academic 5.0
TOEFL PBT 500
TOEFL iBT 61
TOEFL CBT 173
EmSAT English SIU-Dubai English Proficiency Test
SIU-Dubai English Proficiency Test Other CAA/MoE-approved equivalent

Documents you’ll need

Grade 10 marksheet (front and back)
Grade 12 final marksheet or principal-endorsed predicted grades
Certified English translations if applicable
Valid passport or UAE citizenship proof
Photograph
Statement of Purpose (1000 words)
Teacher or principal recommendation letters
Curriculum Vitae
English proficiency results or eligible exemption evidence
Equivalence certificate if applicable
Migration or transfer certificate if applicable at enrollment
Gap certificate if education gap is at least one year
Original academic documents for enrollment verification
Student and parent anti-ragging affidavit and indemnification undertaking at enrollment

How to apply

Apply online through the SIU Dubai undergraduate admissions process. Upload academic records. English proficiency evidence. Passport copy. And photograph. Await admissions review and conditional offer. Pay the application fee and required tuition acceptance amount. Then complete final document verification and fee/visa formalities.

Other costs

Tuition per year	42,000 AED
Application fee	250 AED
Deposit	_

Program details

Campus	Dubai Knowledge Park Campus
Faculty or school	Media and Communication
Department	Media and Communication
Teaching language	English
Credit value	146
Study pace	Fixed
Post-study stay	_
Scholarship note	Merit-based scholarships are available for undergraduate students, Conditional scholarship letters may be issued based on school results, Women Empowerment Scholarship is available for eligible Emirati female applicants.

Intakes and deadlines

Program starts
August 2027
Apply by
No deadline listed

Frequently asked questions

The program takes 4 years.