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MasterRecommended
Master of Wine and Beverage Business Management
BHMS Business & Hotel Management School
- Lucerne, Switzerland
- 1 year
- English
- On campus
- Master
About the program
Global wine and beverage markets, Luxury-sector management, WSET Level 2 learning and independent research.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights: no
- PR pathway friendly: no
What you will learn
- Analyse global wine and beverage markets
- Develop premium beverage brand strategies
- Design luxury guest experiences
- Apply wine knowledge including WSET Level 2 topics
- Conduct independent research
Career outcomes
- Beverage Brand Manager
- Wine Export Manager
- Beverage Portfolio Consultant
- Wine Business Development Manager
Curriculum
- Emerging Trends in Global Wine Entrepreneurship (incl. WSET 2)
- Luxury and Experience Management in the Beverage Sector
- Global Beverage Industry Dynamics & Innovations
- Global Wine Markets and Business Strategy
- Leadership in Business
- Marketing and Branding in a Digital Society
- International Human Resource Management
- Research Methods
- Independent Wine or Beverage Research Project
Entry requirements
Academic
- Bachelor degree in any discipline
Accepted academic background
Bachelor Degree in Any Discipline
Language tests
- IELTS 6.0 or equivalent
Documents you’ll need
- Academic Certificates
- Academic Transcripts
- English Proficiency Evidence
- Passport Copy
How to apply
- Check program-specific entry criteria. Submit application with Admissions Advisor and requested documents. Receive provisional acceptance. Pay application fee and any deposit after acceptance. Arrange visa and pay first-year balance. Receive enrollment confirmation
Other costs
| Tuition per year | 31,100 CHF |
|---|---|
| Application fee | 1,000 CHF |
| Deposit | _ |
Program details
| Campus | Lucerne Campus |
|---|---|
| Faculty or school | _ |
| Department | _ |
| Teaching language | English |
| Credit value | 180 |
| Study pace | Fixed |
| Post-study stay | _ |
| Scholarship note | BHMS offers limited partial merit or profile-based scholarships for Diploma, Bachelor and Master programs, Amounts and eligibility depend on applicant and intake and require approval, The separate 2026 CHF 8000 promotional poster does not expressly name this programme. |
Intakes and deadlines
Program starts
February 2026
Apply by
No deadline listed
Program starts
August 2026
Apply by
No deadline listed
Program starts
November 2026
Apply by
No deadline listed
Frequently asked questions
The program takes 1 year.
Tuition is 31,100 CHF per year. The application fee is 1,000 CHF. The estimated living cost is 25,500 CHF.
Accepted language tests: IELTS 6.0 or equivalent.