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Bachelor of Marketing

Heriot-Watt University Edinburgh

  • Edinburgh, United Kingdom
  • 4 years
  • English
  • On campus
  • Bachelor

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Heriot-Watt University Edinburgh campus

About the program

Bachelor of Business Administration in Marketing is a four-year on-campus degree at North Central College in Naperville, Illinois.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (5 years): yes
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Marketing and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Marketing
  • Advertising
  • Public relations
  • Sales and brand roles at consulting
  • Healthcare
  • Logistics and media employers

Curriculum

  • Eleven-course business core plus principles of marketing
  • Consumer behaviour
  • Marketing research
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing management and marketing for social impact
  • With an American Marketing Association case competition.

Entry requirements

Academic

  • Secondary school leaving qualifications set per programme
  • For example A-Levels BBC
  • Highers ABBB or IB 28 points for Computer Science
  • The minimum offer is shown on each programme page and may be higher for popular courses. Strong A-Level or IB applicants can take a 3-year route with direct entry to Year 2. Subject requirements apply for some programmes.
  • Varies by programme (standard entry
  • Sept 2027): e.g. A-Levels BBC and IB 28-29 points (Computer Science
  • Accountancy
  • Economics)
  • Highers ABBB-AABB
  • No GPA published.

Accepted academic background

Secondary school leaving qualifications (A-Levels, IB, Highers, BTEC or country equivalents, 3-year option with direct entry to Year 2 for strong A-Level/IB applicants), Subject requirements (e.g. Maths) vary.

Language tests

  • IELTS 6.0
  • TOEFL iBT 79
  • PTE Academic 63
  • Cambridge 169
  • Duolingo 120

Documents you’ll need

  • Academic Transcripts.

How to apply

  1. Check the programme page for entry requirements and the September 2027 start. The 2027 overseas deadline is not yet published (2026 entry closed to overseas applicants on 17 August 2026). Apply through UCAS
  2. Or directly online if applying from overseas. No application fee is published for direct applications. Upload your transcript
  3. Passport copy and English evidence. Some programmes
  4. Such as sign language or design
  5. May invite you to interview or request a portfolio. Accept your offer. Overseas self-funded students pay an advance instalment of fees. Request your CAS
  6. Then apply for the student visa showing tuition plus maintenance (up to 10
  7. 539 GBP).

Other costs

Tuition per year£20,880 GBP
Application fee£50 GBP
Deposit£2,000 GBP

Program details

CampusEdinburgh Campus
Faculty or schoolFaculty or school requires confirmation
DepartmentDepartment of Marketing
Teaching languageEnglish
Credit value240
Study paceFixed
Post-study stay5 years
Scholarship noteScholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    15 Jun 2027

    214 days left

Scholarships

Scholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding.

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Frequently asked questions

  • The program takes 4 years.