MasterRecommended

Master of Marketing Analytics

California State University - Long Beach

Long Beach, United States
1 year
English
On campus
Master

About the program

A certificate on applying data and analytics to marketing strategy.

Program highlights

Internship available: yes
Placement support: no
Work during study: yes
Post-study work rights (1 year): yes
PR pathway friendly: no

What you will learn

Develop subject knowledge in Marketing Analytics and interpret organisational evidence
Evaluate strategic options
And communicate informed business decisions.

Career outcomes

Operations Analyst
Business Development Associate
Project Coordinator
Management Analyst

Curriculum

Core courses are customer value and the enterprise and marketing analytics. Students choose 6 semester hours of electives such as qualitative marketing research
For 12 semester hours.

Entry requirements

Academic

Four-year bachelor's degree from an accredited institution (three-year degrees reviewed)
good standing
transcripts showing at least six semesters
minimum 2.5 GPA in the last 60 semester units (3.0 recommended); the department makes the final decision and may require more (GPA
GRE or GMAT).

Minimum GPA

2.5

Accepted academic background

Four-year bachelor degree from a regionally accredited institution or equivalent (3-year degrees reviewed for equivalency); good standing; transcripts with at least 6 semesters; department makes final decision

Language tests

IELTS 6.5
TOEFL iBT 80
Duolingo 115
PTE Academic 58
Cambridge 169
IELTS Academic 6.5

Documents you’ll need

Typically
a passport
prior degree certificate
academic transcripts
English proficiency evidence if required
and a statement of purpose
a research proposal and references may be needed. Confirm specific requirements.

How to apply

Review postgraduate entry and intake requirements for Marketing Analytics. Prepare prior degree records
academic transcripts
identification and applicable English language evidence. Submit the postgraduate application through the official admissions route. Provide any program-specific portfolio
references or statement if requested. Confirm applicable fees and await the admission decision.

Other costs

Tuition per year	$23,130 USD
Application fee	$70 USD
Deposit	$200 USD

Program details

Campus	Long Beach
Faculty or school	College of Business
Department	Graduate Business Programs
Teaching language	English
Credit value	30
Study pace	Fixed
Post-study stay	1 year
Scholarship note	Potential institutional funding may exist, but program eligibility, award amount and deadlines are not independently confirmed.

Intakes and deadlines

Program starts
August 2027
Apply by
15 Mar 2027
122 days left

Frequently asked questions

The program takes 1 year.