Master of Digital Marketing
- Dublin, Ireland
- 1 year
- English
- On campus
- Master
About the program
A one-year masters connected to current digital marketing practice and research.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights (8): yes
- PR pathway friendly: no
What you will learn
- Learners studying Digital Marketing can develop the ability to analyse organisational and market information
- Evaluate financial and operational decisions
- Communicate recommendations and consider responsible business practices
- And apply advanced analytical or reflective approaches to complex work. These are indicative learning goals
- Not a confirmed list of the university's assessed course outcomes.
Career outcomes
- Marketing manager
- Digital marketing specialist
- Marketing analyst
- Social media manager
Curriculum
- Two semesters of taught modules
- Each taught over four days spaced three to four weeks apart
- Engaging with current research and practice and developing technical competence in digital marketing.
Entry requirements
Academic
- Honours bachelor's degree (NFQ Level 8) or international equivalent in a discipline relevant to the programme
- Typically second class honours grade 1 (2.1)
- Some programmes accept 2.2
- Programme-specific subject or professional requirements apply
- English proficiency evidence (IELTS 6.5
- TOEFL iBT 92
- Duolingo 120
- PTE Academic 63).
- Grade/academic selection criteria: Programme-specific
- Typically a second class honours (2.1) bachelor's degree or equivalent (some programmes accept 2.2 in exceptional cases
- E.g. MSc Business Analytics and AI
- Executive MBA 2.1 plus 3 years' management experience). No GPA scale published.
Accepted academic background
Language tests
- IELTS 6.5
- TOEFL iBT 92
- Duolingo 120
- PTE Academic 63
- Cambridge 176
- Oxford Test of English 140
- IELTS Academic 6.5
Documents you’ll need
- Completed application form
- Academic transcripts
- Previous degree certificate
- Curriculum vitae
- Statement of purpose
- English language proficiency evidence if required
- Passport identification page
How to apply
- Review the Digital Marketing admission requirements at Dublin City University. Prepare previous degree certificates and academic transcripts. Complete the application on the official university website. Upload the required documents and language results if applicable. Pay the application fee if applicable and submit before the relevant deadline. Review the admission decision and complete acceptance requirements.
Other costs
| Tuition per year | €23,543 EUR |
|---|---|
| Application fee | €70 EUR |
| Deposit | €750 EUR |
Program details
| Campus | Dublin (campus not stated on programme page) |
|---|---|
| Faculty or school | DCU Business School |
| Department | DCU Business School |
| Teaching language | English |
| Credit value | 150 |
| Study pace | Fixed |
| Post-study stay | 8 |
| Scholarship note | Dublin City University lists or refers to scholarship opportunities. International eligibility, awards and deadlines must be checked for Master of Science in Digital Marketing. |
Intakes and deadlines
Program starts
January 2027
Apply by
4 Dec 2026
20 days left
Scholarships
Dublin City University lists or refers to scholarship opportunities. International eligibility, awards and deadlines must be checked for Master of Science in Digital Marketing.
Browse scholarships →Frequently asked questions
The program takes 1 year.
The next deadline is 4 Dec 2026. Apply early, because some programs close when places fill up.
Tuition is €23,543 EUR per year. The application fee is €70 EUR. The deposit is €750 EUR. The estimated living cost is €16,020 EUR.
Accepted language tests: IELTS 6.5, TOEFL iBT 92, Duolingo 120, PTE Academic 63, Cambridge 176, Oxford Test of English 140, IELTS Academic 6.5.
Dublin City University lists or refers to scholarship opportunities. International eligibility, awards and deadlines must be checked for Master of Science in Digital Marketing.