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Diploma of Sports, Entertainment and Event Marketing

Seneca Polytechnic

  • Toronto, Canada
  • 0.67 years
  • English
  • Hybrid
  • Diploma

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Seneca Polytechnic campus

About the program

Ontario College graduate certificate in Sports, Entertainment and Event Marketing at the Newnham campus (hybrid delivery).

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights: no
  • PR pathway friendly: no

What you will learn

  • Apply core concepts and methods in Sports
  • Entertainment and Event Marketing to practical and academic problems. Develop and demonstrate skills relevant to Culture of Gaming
  • Event Marketing Strategy
  • Sports Marketing. Entertainment Marketing
  • as reflected in the supplied curriculum summary. Use critical thinking
  • ethical judgment and effective communication in discipline-related projects.

Career outcomes

  • sponsorship marketing
  • sports marketing
  • entertainment marketing
  • event and experiential marketing
  • digital and content marketing
  • brand management
  • marketing management

Curriculum

  • 2-semester programme (8 Months). Early courses include Esports Experience and Culture of Gaming
  • Event Marketing Strategy
  • Sports Marketing. Later study covers Entertainment Marketing
  • Brand Activation and Experiential Marketing
  • Sponsorship Strategy. The programme has an optional work term.

Entry requirements

Academic

  • University or college credential (degree
  • diploma or certificate)
  • usually in a related field
  • with complete transcripts
  • credential assessment such as WES may be required
  • English proof.

Accepted academic background

University or college credential (degree, diploma or certificate) usually in a related field; complete transcripts for all years; credential assessment (WES) may be required

Language tests

  • IELTS Academic 6.5 (no skill below 6.0)
  • TOEFL iBT no skill below 4.5 of 6 (22 of 30)
  • PTE Academic 60
  • Duolingo 120-125
  • Cambridge 176 (no skill below 169)
  • IELTS Academic 6.5

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results
  • Portfolio

How to apply

  1. Review the program admission requirements and intake availability. Prepare your academic records and required supporting documents. Submit the application through the institution's approved application process. Provide language proficiency evidence and pay any application fee when applicable. Monitor the application status and respond to requests for additional information.

Other costs

Tuition per year$17,546 CAD
Application fee$90 CAD
Deposit_

Program details

CampusNewnham Campus
Faculty or schoolSeneca Business
Department_
Teaching languageEnglish
Credit value_
Study paceFixed
Post-study stay_
Scholarship noteThe source record indicates potential scholarship opportunities. Award amounts, eligibility criteria and intake conditions must be confirmed before applying.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    No deadline listed

  • Program starts

    September 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 0.67 years.