BachelorRecommended

Bachelor of Marketing - Integrated Marketing Communications

East Tennessee State University

Johnson City, United States
4 years
English
On campus
Bachelor

About the program

AACSB-accredited marketing degree with applied projects and internships.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (1 year): yes
PR pathway friendly: no

What you will learn

Develop foundational and applied knowledge of Marketing (B.B.A.) - Integrated Marketing Communications
Use analytical and professional communication skills
And evaluate relevant organisational or industry challenges.

Career outcomes

Advertising
Brand management
Consumer products
Digital and social marketing
Fashion merchandising and retail
Market research and analytics
Public relations
Sales management
Entrepreneurial ventures

Curriculum

Covers how firms research markets
Define value and deliver it through products
Services and partners. AACSB accredited and designed with an industry advisory board. Concentrations include Entrepreneurship
Fashion Marketing and Merchandising
Integrated Marketing Communications
Marketing Analytics and Marketing Management
Internships
Study tours and consulting projects are offered. This row covers the Integrated Marketing Communications concentration.

Entry requirements

Academic

First-time freshmen: official secondary school transcripts with a minimum 2.3 GPA on a 4.0 scale. Transfer applicants: minimum 1.4 to 2.0 GPA depending on credits earned
With transcripts from every post-secondary institution. English proficiency scores are required for applicants from certain countries.

Minimum GPA

2.3

Accepted academic background

Secondary school transcripts (first-time freshman) with minimum 2.3 GPA on a 4.0 scale, Transfer applicants 1.4-2.0 GPA by credits earned, Transcripts from every post-secondary institution.

Language tests

IELTS 5.5
TOEFL iBT 61
Duolingo 95
PTE Academic 43

Documents you’ll need

Academic Transcripts
Proof of Identity
English Language Evidence (if applicable).

How to apply

Check the entry requirements and deadline: fall applications due July 1 and spring November 1. Apply through the institution's online admissions process and pay the 35 USD application fee. Have official transcripts with English translations sent directly by each school
Plus English test scores if required for your country. Request the I-20 by July 15 for fall or November 15 for spring. Contact International Enrollment and Services for visa and arrival steps.

Other costs

Tuition per year	$31,223 USD
Application fee	$35 USD
Deposit	$500 USD

Program details

Campus	Johnson City
Faculty or school	College of Business and Technology
Department	Department of Marketing (B.B.A.) - Integrated Marketing Communications
Teaching language	English
Credit value	120
Study pace	Fixed
Post-study stay	1 year
Scholarship note	_

Intakes and deadlines

Program starts
January 2027
Apply by
7 Jan 2027
54 days left
Program starts
August 2027
Apply by
7 Jan 2027
54 days left

Frequently asked questions

The program takes 4 years.