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Bachelor of Marketing

Otterbein University

  • Westerville, United States
  • 4 years
  • English
  • On campus
  • Bachelor

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Otterbein University campus

About the program

Bachelor of Business Administration in Marketing is a four-year on-campus degree at North Central College in Naperville, Illinois.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1 year): yes
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Marketing and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Marketing
  • Advertising
  • Public relations
  • Sales and brand roles at consulting
  • Healthcare
  • Logistics and media employers

Curriculum

  • Eleven-course business core plus principles of marketing
  • Consumer behaviour
  • Marketing research
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing management and marketing for social impact
  • With an American Marketing Association case competition.

Entry requirements

Academic

  • Secondary school completion (first-year) or prior college transcripts (transfer)
  • Non-US transcripts need a course-by-course credential evaluation
  • SAT/ACT optional
  • Athletic Training
  • Education
  • Engineering
  • Honors
  • Nursing and Zoo and Conservation Science have extra requirements
  • Music and Theatre require an audition
  • Art a portfolio
  • No minimum GPA published
  • Holistic review of final high school transcript (or cumulative post-secondary GPA for students with 30+ semester hours)
  • SAT/ACT optional.

Accepted academic background

Secondary school completion (first-year) or prior college transcripts (transfer), Non-US transcripts need a course-by-course credential evaluation (TEC, WES, Scholaro or ECE), Theatre and Music require an audition, Art a portfolio, Athletic Training, Education, Engineering, Honors, Nursing, Osteopathic Early Assurance and Zoo and Conservation Science have extra academic requirements, Applicants must be degree-seeking for an F-1 visa.

Language tests

  • IELTS 6.5
  • TOEFL iBT 79
  • TOEFL PBT 550
  • PTE Academic 53
  • Duolingo 105
  • TOEIC 681

Documents you’ll need

  • Academic Transcripts
  • Previous Qualification Certificate
  • Passport Copy
  • Language Proficiency Test Results (if required).

How to apply

  1. Check requirements and the deadline: all materials are due six months before the start of enrolment. First-year students are reviewed for fall only. Apply through the Common App (first-year) or the Otterbein application (transfer and others). A 150 USD enrollment fee is listed. Send official transcripts
  2. A credential evaluation for non-US records
  3. English test scores
  4. Translations and the essay. After acceptance
  5. Submit official bank statements and the financial affidavit. Receive the I-20 and acceptance letter about a month later
  6. Then apply for the F-1 student visa. Otterbein arranges airport pickup in Columbus.

Other costs

Tuition per year$38,040 USD
Application fee$75 USD
Deposit$500 USD

Program details

CampusMain campus, Westerville
Faculty or schoolAcademic Faculty
DepartmentBusiness, Accounting & Economics
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay1 year
Scholarship noteScholarship or bursary availability is indicated for this institution. Award eligibility, Funding amounts and deadlines must be confirmed for the specific program and applicant.

Intakes and deadlines

  • Program starts

    August 2027

    Apply by

    No deadline listed

  • Program starts

    January 2028

    Apply by

    No deadline listed

Scholarships

Scholarship or bursary availability is indicated for this institution. Award eligibility, Funding amounts and deadlines must be confirmed for the specific program and applicant.

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Frequently asked questions

  • The program takes 4 years.