MasterRecommended

Master of Marketing Strategy and Innovation

Wekerle International University

Budapest, Hungary
1 year
English
On campus
Master

About the program

One-year master's programme in marketing strategy and innovation.

Program highlights

Internship available: no
Placement support: no
Work during study: yes
Post-study work rights (None (job-seeking or business-start-up residence permit exists: up to 9 months, not extendable, Act XC of 2023 s.55; it gives no right to work, but its holder may apply in Hungary for a Hungarian Card, EU Blue Card or guest self-employment permit while it is valid)): no
PR pathway friendly: no

What you will learn

Design and implement marketing strategies and market-research projects
make data-driven decisions
improve digital customer and brand experiences
plan innovation projects and lead marketing functions with awareness of ethics and sustainability.

Career outcomes

Marketing expert
Marketing manager
Doctoral study

Curriculum

Two semesters
60 credits
Including a 9-credit thesis and 18 elective credits. Content covers marketing research and decision-support methods and marketing strategy skills: strategy planning
Customer and service experience
Data-driven decisions
Distribution
Product and brand strategy
Marketing innovation and online marketing communication.

Entry requirements

Academic

Bachelor degree of at least 3 years in a relevant field
Authenticated certificate and transcripts
English B2.

Accepted academic background

Bachelor degree in a relevant field (economic sciences for the MBA, Other bachelor, Technical, Agricultural, IT or healthcare-organiser programmes accepted by the credit transfer committee), Authenticated degree certificate (at least 3 years of study) and transcripts of all completed semesters

Language tests

IELTS 6.0

Other requirements

Interview required

Documents you’ll need

Completed application form
Passport photograph and signature pages
Authenticated school-leaving certificates and academic results
English language proficiency certificate
Authenticated prior degree certificate
Transcripts of completed semesters

How to apply

Check the entry requirements on the programme page. Complete the registration form in the application portal; application fee 100 EUR. Upload scanned copies: application form with sponsor details
passport
authenticated school certificates
authenticated degree certificate (at least 3 years) and transcripts
English certificate; Executive MBA also needs a 3-year service attestation. Pay the registration fee on enrolment and show your passport and original documents. Apply for the student visa using the official university website.

Other costs

Tuition per year	€8,400 EUR
Application fee	€100 EUR
Deposit	_

Program details

Campus	Budapest
Faculty or school	_
Department	_
Teaching language	English
Credit value	60
Study pace	_
Post-study stay	None (job-seeking or business-start-up residence permit exists: up to 9 months, not extendable, Act XC of 2023 s.55; it gives no right to work, but its holder may apply in Hungary for a Hungarian Card, EU Blue Card or guest self-employment permit while it is valid)
Scholarship note	Regional tuition scholarship eligibility depends on citizenship and the specific program. Confirm the available award and final tuition amount in the university admission offer.

Frequently asked questions

The program takes 1 year.