BachelorRecommended

Bachelor of Advertising and Digital Media

About the program

Marketing emphasis on digital advertising, web analytics and brand storytelling.

Develop foundational and applied knowledge of Advertising and Digital Media. Strengthen critical analysis
evidence-based reasoning
and clear communication through the subjects described in the program curriculum. Specific practical competencies depend on the courses and options taken.

120-hour Marketing B.A. with the Advertising and Digital Media emphasis: Wilson business core (accounting
finance
management
statistics
economics) plus marketing courses in consumer insight
digital media strategy
analytics and campaign planning.

Completed secondary school with transcripts (generally 3.0+ GPA on a 4.0 scale); transfer applicants submit all university transcripts; proof of English; financial documents. SAT/ACT not required.

Completed secondary school (high school) with transcripts; transfer applicants submit all university transcripts; financial documents required

Review the admission requirements and deadlines for the selected program. Create an account and submit the university application online. Upload academic records and required supporting documents. Provide language proficiency evidence if applicable. Pay the application fee when required. Monitor the admission status and respond to additional requests. Accept an offer and complete the relevant enrollment requirements.

Campus	Cedar Falls
Faculty or school	David W. Wilson College of Business
Department	Department of Marketing and Entrepreneurship
Teaching language	English
Credit value	120
Study pace	_
Post-study stay	1 year
Scholarship note	International Scholars Award: eligible first-year or transfer students are automatically considered for 2000-5000 USD per year based on academic performance, typically GPA 3.0 or higher. Additional competitive awards may require applications.