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Master of Sport Marketing
- London, United Kingdom
- 1 year
- English
- On campus
- Master
About the program
MSc in sport marketing at Loughborough University London, Full-time or part-time.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights (5 years): yes
- PR pathway friendly: no
What you will learn
- Develop foundational and applied understanding of Sport Marketing. Practice critical evaluation and communication in the subject. Apply relevant academic or professional methods in appropriate contexts.
Career outcomes
- Brand management
- Marketing communications
- Social media marketing
- Research analysis
- Sponsorship account management
- Digital marketing
Curriculum
- Core modules: sport marketing
- Sport business statistics and analytics
- Grand challenges
- Contemporary sport business
- New media and analytics for sport business
- Strategic sports sponsorship
- Sport public relations and communication
- And a 60-credit dissertation. Options include a collaborative project and sport integrity.
Entry requirements
Academic
- Entry requirement on the programme page: 2:1 UK honours degree or international equivalent (country equivalents listed on the page).
- UK 2:2 honours (about 50-55%) at 42 programmes
- 2:1 or 2:1+ (60-65%) at 26 programmes
- MBA: 2:2 plus three years management experience
- Country equivalents on each course page and https://www.lboro.ac.uk/international/apply/entry-requirements/postgraduate/.
Accepted academic background
Bachelor's degree (UK honours or equivalent) in a relevant subject, Some programmes need a portfolio, Writing sample or work experience, One academic reference and transcript.
Language tests
- IELTS 6.5 overall (6.0 in each element)
- TOEFL iBT 88 overall (21 in each section
- PTE Academic tests taken from 2026-01-21: 4.5 overall on the new scale
- Duolingo 4.5 Writing and Listening
- Cambridge 4.0 Speaking and Reading)
Documents you’ll need
- Academic Transcripts.
How to apply
- Review the program admission requirements. Prepare the relevant academic and supporting documents. Submit the completed application through the institution's admissions process. Provide any further documents requested by the admissions team. Await an admission decision.
Other costs
| Tuition per year | £33,000 GBP |
|---|---|
| Application fee | £50 GBP |
| Deposit | £2,000 GBP |
Program details
| Campus | London |
|---|---|
| Faculty or school | Faculty or school requires confirmation |
| Department | Sport Marketing |
| Teaching language | English |
| Credit value | 60 |
| Study pace | Fixed |
| Post-study stay | 5 years |
| Scholarship note | Scholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding. |
Intakes and deadlines
Program starts
February 2027
Apply by
7 Dec 2026
23 days leftProgram starts
September 2027
Apply by
23 Aug 2027
282 days left
Frequently asked questions
The program takes 1 year.
The next deadline is 7 Dec 2026. Apply early, because some programs close when places fill up.
Tuition is £33,000 GBP per year. The application fee is £50 GBP. The deposit is £2,000 GBP. The estimated living cost is £13,946 GBP.
Accepted language tests: IELTS 6.5 overall (6.0 in each element), TOEFL iBT 88 overall (21 in each section, PTE Academic tests taken from 2026-01-21: 4.5 overall on the new scale, Duolingo 4.5 Writing and Listening, Cambridge 4.0 Speaking and Reading).