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Master of Marketing in International Marketing
- Reading, United Kingdom
- 1 year
- English
- On campus
- Master
About the program
A one-year MSc in international marketing strategy and global market analysis.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights (1.5 years): yes
- PR pathway friendly: no
What you will learn
- Develop subject knowledge in Marketing in International Marketing
- Analyse relevant concepts and communicate evidence-informed conclusions. Study areas identified in the course outline include digital marketing
- Market insights
- Measuring marketing performance
- Strategic marketing
- Global marketing.
Career outcomes
- International marketing
- Global brand management
- Market insight
- Strategic consulting
- Teaching
- Employers include Ernst and Young
- PwC and Vodafone
Curriculum
- Modules include digital marketing
- Market insights
- Measuring marketing performance
- Strategic marketing
- Global marketing management
- Cross-cultural marketing and consumption
- AI and data analytics
- Brand strategy
- Marketing communications and simulations
- With an applied challenge and a project or dissertation.
Entry requirements
Academic
- A good second class honours degree or the equivalent from an internationally recognised university
- Professional experience may be considered.
Accepted academic background
Undergraduate degree in any or related discipline, Some courses need a relevant or quantitative background
Language tests
- IELTS 6.5 overall (no element below 5.5)
- TOEFL iBT 88 (17 Listening
- PTE Academic 17 Writing
- Duolingo 18 Reading
- Cambridge 20 Speaking)
Documents you’ll need
- Degree Transcripts
- Statement of Purpose
- Academic or Professional References
- Passport Copy
How to apply
- Review the programme entry requirements and application deadline. Complete the postgraduate application on the official university website. Upload degree certificates
- Academic transcripts
- English-language evidence where required. Submit any programme-specific references
- Portfolio
- Or research documents when applicable. Respond to any document requests or interview invitation. Accept the offer and complete enrollment.
Other costs
| Tuition per year | £28,650 GBP |
|---|---|
| Application fee | £0 GBP |
| Deposit | _ |
Program details
| Campus | Whiteknights campus, Reading |
|---|---|
| Faculty or school | Henley Business School |
| Department | _ |
| Teaching language | English |
| Credit value | _ |
| Study pace | Fixed |
| Post-study stay | 1.5 years |
| Scholarship note | Reading postgraduate Master’s Excellence Scholarships for eligible international taught Master’s students provide competitive tuition awards (typically GBP 4,000–10,000 in published schemes). Academic achievement and course eligibility apply. |
Intakes and deadlines
Program starts
September 2027
Apply by
No deadline listed
Frequently asked questions
The program takes 1 year.
Tuition is £28,650 GBP per year. The application fee is £0 GBP. The estimated living cost is £19,646 GBP.
Accepted language tests: IELTS 6.5 overall (no element below 5.5), TOEFL iBT 88 (17 Listening, PTE Academic 17 Writing, Duolingo 18 Reading, Cambridge 20 Speaking).