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Master of Marketing

Birmingham City University

  • Birmingham, United Kingdom
  • 1 year
  • English
  • On campus
  • Master

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Birmingham City University campus

About the program

Bachelor of Business Administration in Marketing is a four-year on-campus degree at North Central College in Naperville, Illinois.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1.5 years): yes
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Marketing and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Marketing
  • Advertising
  • Public relations
  • Sales and brand roles at consulting
  • Healthcare
  • Logistics and media employers

Curriculum

  • Eleven-course business core plus principles of marketing
  • Consumer behaviour
  • Marketing research
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing management and marketing for social impact
  • With an American Marketing Association case competition.

Entry requirements

Academic

  • Normally a UK 2:2 honours degree or international equivalent in a relevant subject
  • some courses ask for professional qualifications
  • work experience
  • a portfolio
  • an audition or an interview. English: IELTS 6.0 overall with no band below 5.5 unless the course page states more.

Accepted academic background

Bachelor's degree in a relevant subject; BCUIC pre-master's accepted for entry; CV for applicants who graduated over 2 years ago; some courses need work experience or portfolio

Language tests

  • IELTS 6.0 (no band below 5.5)
  • TOEFL iBT 72
  • PTE Academic 59
  • Institutional test: BCU English Proficiency Test at IELTS 6.0 level
  • IELTS Academic 6

Documents you’ll need

  • Academic Transcripts
  • Academic Qualification Certificate
  • Statement of Purpose
  • Passport Copy
  • English Language Test Results

How to apply

  1. Review the programme entry requirements and the intake deadline. Complete the institution application or the authorized admissions process for the selected course. Prepare the academic records and course-specific supporting documents requested by admissions. Provide English proficiency evidence if required. Follow the admission decision and arrange a student visa if applicable.

Other costs

Tuition per year£19,630 GBP
Application fee£30 GBP
Deposit_

Program details

CampusCity Centre
Faculty or schoolBusiness School
DepartmentMarketing Business and Management
Teaching languageEnglish
Credit value180
Study paceFixed
Post-study stay1.5 years
Scholarship noteBCU has published a 3,000 GBP tuition scholarship for eligible self-funded full-time taught Master's entrants in September 2026 or January 2027, excluding specified courses and online study. This does not confirm 2027/28 awards; applicants must check the new intake rules.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    No deadline listed

Scholarships

BCU has published a 3,000 GBP tuition scholarship for eligible self-funded full-time taught Master's entrants in September 2026 or January 2027, excluding specified courses and online study. This does not confirm 2027/28 awards; applicants must check the new intake rules.

Browse scholarships →

Frequently asked questions

  • The program takes 1 year.