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Diploma of Marketing and Communication

Imagine Education Australia

  • Brisbane, Australia
  • 0.58 years
  • English
  • Hybrid
  • Diploma

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Imagine Education Australia campus

About the program

A Diploma (BSB50620) in marketing strategy, Communication plans and persuasive copywriting, Taught in Sydney.

Program highlights

  • Internship available: no
  • Placement support: no
  • Work during study: yes
  • Post-study work rights (0 year): no
  • PR pathway friendly: no

What you will learn

  • Learners studying Marketing and Communication Diploma can develop the ability to analyse organisational and market information
  • Evaluate financial and operational decisions
  • Communicate recommendations and consider responsible business practices. These are indicative learning goals
  • Not a confirmed list of the university's assessed course outcomes.

Career outcomes

  • Marketing manager
  • Advertising coordinator
  • Customer service manager
  • Media planner

Curriculum

  • Twelve units
  • Five core and seven elective. Core units cover identifying marketing opportunities
  • The marketing mix
  • Marketing communication plans
  • Persuasive copy and project work. Electives include online reputation risk
  • Mass media advertising
  • Social media engagement
  • Digital marketing plans and monetising digital engagement.

Entry requirements

Academic

  • Age 15 or over; Reading
  • Writing and comprehension equivalent to Year 10 pass; Overseas students IELTS 6.0 overall with no band below 5.5 (or equivalent set by Imagine)
  • Tested before starting; Prerequisites and Blue Card apply to some courses.

Accepted academic background

Age 15 or over; Reading, Writing and comprehension skills equivalent to Year 10 pass level (support arrangements offered if no formal leaving certificate); Some courses need a prerequisite qualification or units (see Notes); Blue Card for working with children required for the Early Childhood courses

Language tests

  • IELTS 6.0

Documents you’ll need

  • Completed application form
  • Passport or government identification
  • Academic transcripts
  • Secondary school certificate or equivalent
  • English or teaching-language proficiency evidence

How to apply

  1. Review the program entry requirements. Prepare academic transcripts
  2. Identification
  3. supporting documents. Complete the online application. Submit teaching-language proficiency evidence if required. Pay the application fee and acceptance deposit. Await the admission decision. Complete enrolment and student visa steps after accepting the offer.

Other costs

Tuition per year$7,300 AUD
Application fee$250 AUD
Deposit$5,000 AUD

Program details

CampusBrisbane Campus
Faculty or schoolFaculty of Business
DepartmentMarketing and Communications
Teaching languageEnglish
Credit value28,96
Study paceFixed
Post-study stay0 year
Scholarship note_

Intakes and deadlines

  • Program starts

    July 2027

    Apply by

    23 Mar 2027

    130 days left

Frequently asked questions

  • The program takes 0.58 years.