MasterRecommended

Master of Marketing Analytics

California State University, East Bay

Hayward, United States
2 years
English
On campus
Master

About the program

A certificate on applying data and analytics to marketing strategy.

Program highlights

Internship available: yes
Placement support: no
Work during study: yes
Post-study work rights (1 year): yes
PR pathway friendly: no

What you will learn

Develop subject knowledge in Marketing Analytics and interpret organisational evidence
Evaluate strategic options
And communicate informed business decisions.

Career outcomes

Operations Analyst
Business Development Associate
Project Coordinator
Management Analyst

Curriculum

Core courses are customer value and the enterprise and marketing analytics. Students choose 6 semester hours of electives such as qualitative marketing research
For 12 semester hours.

Entry requirements

Academic

Equivalent of a 4-year US bachelor degree from a regionally accredited institution with at least a 2.5 GPA; some departments require more
plus GRE/GMAT or supplemental documents where the department asks.

Minimum GPA

2.5

Accepted academic background

Equivalent of a 4-year US bachelor degree from a regionally accredited institution (some departments consider WES-evaluated 3-year degrees); GRE/GMAT or supplemental documents where the department requires

Language tests

IELTS 6.5
TOEFL iBT 80
Duolingo 105
PTE Academic 58
IELTS Academic 6.5

Documents you’ll need

Typically
a passport
prior degree certificate
academic transcripts
English proficiency evidence if required
and a statement of purpose
a research proposal and references may be needed. Confirm specific requirements.

How to apply

Review postgraduate entry and intake requirements for Marketing Analytics. Prepare prior degree records
academic transcripts
identification and applicable English language evidence. Submit the postgraduate application through the official admissions route. Provide any program-specific portfolio
references or statement if requested. Confirm applicable fees and await the admission decision.

Other costs

Tuition per year	$24,895 USD
Application fee	$70 USD
Deposit	$200 USD

Program details

Campus	Hayward campus
Faculty or school	College of Business and Economics
Department	Department of Marketing
Teaching language	English
Credit value	36
Study pace	Fixed
Post-study stay	1 year
Scholarship note	Potential institutional funding may exist, but program eligibility, award amount and deadlines are not independently confirmed.

Intakes and deadlines

Program starts
January 2027
Apply by
5 Jan 2027
52 days left
Program starts
August 2027
Apply by
31 May 2027
198 days left

Frequently asked questions

The program takes 2 years.