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ClosedBachelor

Bachelor of Advertising

Shanghai University

  • Shanghai, China
  • 4 years
  • Chinese
  • On campus
  • Bachelor

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Shanghai University campus

About the program

Four-year design degree that trains students to develop advertising concepts and campaigns.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights: no
  • PR pathway friendly: no

What you will learn

  • Apply concepts and methods in Advertising to solve relevant problems. Develop competence in Four-year programme. Year 1 covers advertising basics
  • Typography. Present findings clearly and consider professional or research ethics.

Career outcomes

  • Advertising
  • Creative and marketing agencies
  • In-house brand teams
  • Digital and social media agencies
  • Design and branding companies
  • Production
  • Film and media studios

Curriculum

  • Four-year programme. Year 1 covers advertising basics
  • Typography
  • Drawing
  • Colour
  • Writing and design history. Later years add advertising strategy
  • Digital advertising
  • Research
  • Photography
  • Copywriting
  • Retail advertising and user experience
  • Ending with campaign projects and an independent thesis shown at GradEx.

Entry requirements

Academic

  • Non-Chinese citizen with valid ordinary passport
  • high school diploma or equivalent with GPA 3.0 of 4 or above
  • mathematics and physics for science and engineering
  • mathematics for economics and management
  • portfolio for arts
  • CSCA report
  • HSK or English test per language of instruction.

Minimum GPA

3

Accepted academic background

High school diploma or equivalent; non-Chinese citizen with valid ordinary passport; CSCA (China Scholastic Competency Assessment) score report; security and background check, university qualification assessment and interview

Language tests

  • HSK 210

Other requirements

  • Interview required

Documents you’ll need

  • Academic Transcripts
  • Passport Copy
  • English Language Test Results
  • Personal Statement

How to apply

  1. Review the program admission requirements and intake availability. Prepare your academic records and required supporting documents. Prepare for the required admission interview. Submit the application through the institution's approved application process. Provide language proficiency evidence and pay any application fee when applicable. Monitor the application status and respond to requests for additional information.

Other costs

Tuition per year¥21,000 CNY
Application fee¥500 CNY
Deposit_

Program details

CampusShanghai
Faculty or schoolSchool of Journalism and Communication
Department_
Teaching languageChinese
Credit value_
Study paceFixed
Post-study stay_
Scholarship noteThe source record indicates potential scholarship opportunities. Award amounts, eligibility criteria and intake conditions must be confirmed before applying.

Intakes and deadlines

  • Program starts

    September 2026

    Applications closed

    30 Jun 2026

    Closed

Frequently asked questions

  • The program takes 4 years.