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Bachelor of Marketing and Advertising

Kingston University London

  • Kingston upon Thames, United Kingdom
  • 3 years
  • English
  • On campus
  • Bachelor

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Kingston University London campus

About the program

A three-year marketing degree with advertising and analytics content and a CIM professional certificate option.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (2 years): yes
  • PR pathway friendly: no

What you will learn

  • Demonstrate core knowledge in Marketing and Advertising. Apply relevant methods and tools to academic or professional problems. Communicate findings clearly and work responsibly in individual and collaborative settings.

Career outcomes

  • Marketing Specialist
  • Brand Coordinator
  • Digital Marketing Specialist
  • Market Research Analyst
  • Account Executive

Curriculum

  • Year 1: principles of marketing
  • Outputs of marketing
  • Business of marketing
  • The marketing mindset. Year 2: analytics and AI for marketing
  • Advertising tools and technologies
  • Market research and behavioural insights
  • Strategic marketing
  • Brands buyers and behaviours
  • Integrated marketing communications
  • A marketing project.

Entry requirements

Academic

  • Entry is by UCAS Tariff points set per course from A-levels
  • BTEC
  • T-levels
  • IB or equivalent international Level 3 qualifications; Some courses need specific subjects (for example Maths or Physics for engineering) and some ask for a portfolio
  • Audition or interview.

Accepted academic background

A-levels, BTEC, T-levels, IB, Alternative Academic Qualifications (AAQs) or equivalent international Level 3 qualifications

Language tests

  • IELTS 6.0
  • TOEFL iBT 4
  • PTE Academic 59
  • Cambridge 169

Other requirements

  • Interview required

Documents you’ll need

  • Passport copy
  • Academic transcripts
  • Graduation certificate
  • English proficiency evidence
  • Statement of purpose where requested
  • Financial support evidence

How to apply

  1. Review the admission requirements for Bachelor of Marketing and Advertising. Prepare academic transcripts
  2. Graduation evidence
  3. Language results
  4. required supporting documents. Complete the application to Kingston University London. Submit the required documents and pay the application fee. Monitor the applicant portal for the admission decision. If admitted
  5. Accept the offer and pay any required deposit. Complete study permit or visa requirements where applicable.

Other costs

Tuition per year£18,500 GBP
Application fee£50 GBP
Deposit£5,000 GBP

Program details

CampusKingston Hill
Faculty or schoolKingston Business School
DepartmentBusiness, Management and marketing
Teaching languageEnglish
Credit value180
Study paceFixed
Post-study stay2 years
Scholarship noteKingston University offers international scholarships and fee awards for eligible students. Eligibility, Award value, And deadlines vary by scheme.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    31 Jul 2027

    259 days left

Frequently asked questions

  • The program takes 3 years.