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Master of Strategic Marketing

Macromedia University of Applied Sciences

  • Munich, Germany
  • 1.5 years
  • English
  • On campus
  • Master

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Macromedia University of Applied Sciences campus

About the program

A 12-month hybrid master's in data-led and AI-informed marketing strategy.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (5 years): yes
  • PR pathway friendly: yes

What you will learn

  • Critically analyse advanced concepts in Strategic Marketing. Evaluate topics including students develop media expertise. Use appropriate evidence and methodologies to develop and present subject-relevant solutions or research.

Career outcomes

  • Marketing strategist
  • Marketing manager
  • Market research analyst
  • Marketing specialist

Curriculum

  • 33-credit hybrid programme (online and weekend classes) taking 12 months in the accelerated option or 20 months part time. Students develop media expertise
  • Digital marketing and persuasion skills
  • Build a portfolio of real client work and complete a full-semester capstone project applying their skills.

Entry requirements

Academic

  • Bachelor's degree with 180 ECTS (4-semester master
  • 120 ECTS) or 210 ECTS (3-semester master
  • 90 ECTS)
  • TOEFL iBT 72 or IELTS 6.0 or equivalent
  • CV
  • Letter of motivation
  • Passport copy.
  • Not published (no minimum grade stated).

Accepted academic background

Bachelor's degree with 210 ECTS for the 3-semester (90 ECTS) master or 180 ECTS for the 4-semester (120 ECTS) master, CV, Letter of motivation and passport copy.

Language tests

  • IELTS 6.0
  • TOEFL iBT 72

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results (if applicable)
  • Passport Copy (if required).

How to apply

  1. Check the entry requirements and deadlines: summer semester 15 March
  2. Winter semester 1 October. Apply through the institution's admissions portal . Upload your bachelor's degree (180 ECTS for the 4-semester master
  3. 210 ECTS for the 3-semester master)
  4. TOEFL iBT 72 or IELTS 6.0 or equivalent (Burlington VTest accepted)
  5. CV
  6. Letter of motivation and passport copy. The student advisory service contacts you after the application. If successful
  7. You receive a study contract. Sign and return it to confirm enrolment. A one-time registration fee of 699 EUR applies. Check with your local embassy which English certificates the student visa accepts.

Other costs

Tuition per year€13,680, €12,000 EUR
Application fee€75 EUR
Deposit€500 EUR

Program details

CampusMunich
Faculty or schoolBusiness
DepartmentStrategic Marketing
Teaching languageEnglish
Credit value90
Study paceFixed
Post-study stay5 years
Scholarship noteScholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding.

Intakes and deadlines

  • Program starts

    April 2027

    Apply by

    No deadline listed

  • Program starts

    October 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 1.5 years.