ClosedBachelor

Bachelor of Business Administration in Marketing

New York, United States
4 years
English
On campus
Bachelor

About the program

Bachelor of Science in Business Administration (Marketing) offered by Department of Economics, Finance and Marketing at Tennessee Technological University, Focused on consumer behavior, Market research, Advertising, Digital marketing and brand management.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (1 year): yes
PR pathway friendly: no

What you will learn

Develop knowledge of Business Administration in Marketing and apply business analysis
Evidence-based decision-making
and professional communication to academic or practical tasks. Evaluate relevant information and communicate findings effectively.

Career outcomes

Marketing director
Product manager
Brand manager
Sales manager
Public relations manager
Promotions manager
Market researcher
Entrepreneur

Curriculum

Coursework centres on consumer behavior
Market research
Advertising
Digital marketing and brand management. Students also complete the university's general education requirements
The undergraduate catalogue lists the full course sequence and credit hours.

Entry requirements

Academic

Secondary school completion with official transcripts
Foreign transcripts need a course-by-course NACES/AICE credential evaluation (waived for some programmes
Freshman
Transfer evaluations differ)
SAT/ACT optional (not required for international undergraduates)
Proof of funds for the I-20
Nursing
Music Production and Recording
Pre-Occupational Therapy Assistant and Veterinary Technology need supplemental documents.

Accepted academic background

Secondary school completion with official transcripts; foreign transcripts need a course-by-course NACES/AICE credential evaluation (waived for some programmes; freshman, transfer evaluations differ); SAT/ACT optional (not required for international undergraduates); proof of funds for the I-20; Nursing, Music Production and Recording, Pre-Occupational Therapy Assistant and Veterinary Technology need supplemental documents

Language tests

IELTS 6.0
TOEFL iBT 71 (4.0 on the new scale)
PTE Academic 48
Duolingo 105

Documents you’ll need

Passport Copy
Academic Transcripts
Academic Certificate
English Proficiency Evidence
Personal Statement
Financial Support Evidence

How to apply

Check requirements. Admission is rolling and the I-20 documents are due at least 60 days before term start. Apply online at mercy. Edu/apply-now. Send official transcripts or a NACES/AICE credential evaluation
English proof or waiver
any supplemental documents (nursing
music production). SAT/ACT optional. No interview listed. Pay the 400 USD enrollment deposit in the portal after admission. Submit I-20 documents with proof of funds
then apply for the F-1 visa. Attend International Student Orientation and submit MMR and meningitis records.

Other costs

Tuition per year	$27,443, $27,443 USD
Application fee	$40 USD
Deposit	$400 USD

Program details

Campus	Manhattan
Faculty or school	School of Business
Department	Business Administration
Teaching language	English
Credit value	120
Study pace	Fixed
Post-study stay	1 year
Scholarship note	Institutional or program-based scholarships may be available to eligible students. Award availability, value, and eligibility vary by program and intake.

Intakes and deadlines

Program starts
January 2027
Applications closed
12 Feb 2026
Closed
Program starts
May 2027
Applications closed
12 Feb 2026
Closed
Program starts
September 2027
Applications closed
12 Feb 2026
Closed

Frequently asked questions

The program takes 4 years.