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Bachelor of Marketing

Mount Royal University

  • Calgary, Canada
  • 4 years
  • English
  • On campus
  • Bachelor

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Mount Royal University campus

About the program

Bachelor of Business Administration in Marketing is a four-year on-campus degree at North Central College in Naperville, Illinois.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (3 years): yes
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Marketing and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Marketing
  • Advertising
  • Public relations
  • Sales and brand roles at consulting
  • Healthcare
  • Logistics and media employers

Curriculum

  • Eleven-course business core plus principles of marketing
  • Consumer behaviour
  • Marketing research
  • Digital marketing
  • Integrated marketing communications
  • International marketing
  • Marketing management and marketing for social impact
  • With an American Marketing Association case competition.

Entry requirements

Academic

  • High school applicants need five Grade 12-level courses (or equivalent from the international credentials chart) including programme-required subjects
  • Admission is competitive on the average of the top two Group A subjects. Post-secondary applicants normally need a 2.0 GPA (some programmes 2.5). Applicants whose first language is not English also meet the English Language Proficiency requirement.. Entry grade detail: Competitive admission average by programme (high school: average of top two Group A Grade 12 subjects
  • Five Grade 12 courses required
  • Post-secondary applicants normally minimum 2.0 GPA
  • Some programmes 2.5)
  • No single minimum published.

Accepted academic background

High school applicants: five Grade 12-level courses (or equivalent from the international credentials chart) including programme-required subjects, Post-secondary applicants with transferable courses, Mature applicants (21+) with at least two Grade 12 courses.

Language tests

  • IELTS 6.5
  • TOEFL iBT 4.5
  • PTE Academic 58
  • Cambridge 176
  • Duolingo 120

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results.

How to apply

  1. Check the entry requirements and deadline: Fall 2027 international deadline 1 May. Early admission 1 Oct to 1 Feb. Apply through the Apply Alberta international application and pay the 100 CAD application fee. Have every school attended send official transcripts directly to MRU (final transcripts due 15 May from outside Canada) and submit English proficiency proof. Receive a conditional or final offer. Accept and pay the non-refundable tuition deposit to receive the letter of acceptance. MRU then requests your Provincial Attestation Letter. Apply to IRCC for a study permit. Optionally apply for residence and scholarships.

Other costs

Tuition per year$25,018, $24,278 CAD
Application fee$100 CAD
Deposit$5,000 CAD

Program details

CampusCalgary main campus
Faculty or schoolBissett School of Business
DepartmentMarketing
Teaching languageEnglish
Credit value120
Study paceFixed
Post-study stay3 years
Scholarship noteInstitution-level scholarship eligibility may vary by academic record, Applicant category and chosen program, Confirm current award terms.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    1 May 2027

    168 days left

Scholarships

Institution-level scholarship eligibility may vary by academic record, Applicant category and chosen program, Confirm current award terms.

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Frequently asked questions

  • The program takes 4 years.