BachelorRecommended

Bachelor of Marketing and Communications Management

International School of Management

Berlin, Germany
3 years
German
On campus
Bachelor

About the program

Three-year German-taught marketing and communication degree with semester abroad.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (2 years): yes
PR pathway friendly: yes

What you will learn

Apply marketing and communication concepts. Analyze customer and market information. Develop evidence-based brand and campaign strategies. Use digital and research tools. Communicate marketing recommendations professionally.

Career outcomes

Marketing Specialist
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Communications Manager

Curriculum

Six semesters (7 with Global Track)
Taught mainly in German with some English modules. Covers marketing
Management
Communication and business administration
With digital marketing
Corporate and live communication. Includes an integrated semester abroad
20 weeks of internships and projects
And a possible Double Degree in Australia.

Entry requirements

Academic

Abitur
Fachabitur or equivalent university entrance qualification (or recognised professional qualification such as Meisterbrief); No numerus clausus; German B2 certificate; CV and ID; Online admission process with interview.

Accepted academic background

German Abitur or equivalent university entrance qualification, Fachabitur (school and practical parts) or recognised professional qualification (e.g. Meisterbrief); CV and ID; Online application, Interview with presentation

Language tests

IELTS 6.0
TOEFL iBT 80
TestDaF 4

Other requirements

Interview required

Documents you’ll need

Completed application form
Passport or government identification
Academic transcripts
Secondary school certificate or equivalent
English or teaching-language proficiency evidence
Interview or selection materials

How to apply

Review the program entry requirements. Prepare academic transcripts
Identification
supporting documents. Complete the online application. Submit teaching-language proficiency evidence if required. Complete the required admission interview or selection process. Pay the application fee and acceptance deposit. Await the admission decision. Complete enrolment and student visa steps after accepting the offer.

Other costs

Tuition per year	€11,940 EUR
Application fee	€100 EUR
Deposit	€1,500 EUR

Program details

Campus	ISM Berlin
Faculty or school	Marketing, Sales, Tourism & Sports
Department	Marketing and Communications
Teaching language	German
Credit value	180
Study pace	Fixed
Post-study stay	2 years
Scholarship note	Scholarship opportunities may be available to eligible international applicants; Award availability, Criteria, And funding levels depend on the program and intake.

Intakes and deadlines

Program starts
March 2027
Apply by
15 Dec 2026
32 days left
Program starts
September 2027
Apply by
15 Dec 2026
32 days left

Frequently asked questions

The program takes 3 years.