BachelorRecommended

Bachelor of Business Psychology

Hochschule Fresenius

Heidelberg, Germany
3 years
German
On campus
Bachelor

About the program

Master applying psychology to organisations, Markets and user experience.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (5 years): yes
PR pathway friendly: yes

What you will learn

Learners studying Business Psychology can develop the ability to analyse organisational and market information
Evaluate financial and operational decisions
Communicate recommendations and consider responsible business practices
And apply advanced analytical or reflective approaches to complex work. These are indicative learning goals
Not a confirmed list of the university's assessed course outcomes.

Career outcomes

Recruiter
HR expert
Employer branding
Organisational and personnel developer
Coach
Consultant
Market researcher
Media effects researcher
User experience and social media designer

Curriculum

Four-semester full-time course (shortening by one semester possible with 210 ECTS). Foundation modules cover organisational psychology trends
Economic anthropology
Workplace health management
Decision and financial psychology
Advanced statistics and research projects. Advanced modules include marketing and market research
User experience
Innovation
Entrepreneurship
Personnel management and organisational development.

Entry requirements

Academic

University entrance qualification valid for Germany (Abitur
Fachhochschulreife
Recognised international school-leaving certificate) or the Feststellungsprüfung (Studienkolleg) or the free Fresenius entrance exam
Admission interview
English B2 for English-taught and German B2 for German-taught programmes. Source: https://www.hs-fresenius.com/admission-requirements/.

Accepted academic background

Bachelor: German university entrance qualification (Abitur, Fachhochschulreife) or a recognised international school-leaving certificate, Otherwise Studienkolleg Feststellungsprüfung, Or the free Fresenius entrance examination (120-min written online test plus 30-min oral) for applicants eligible for university in their home country (TestAS, SAT, ACT, ITB or Gaokao may exempt), Admission interview (15 min), CV.

Other requirements

Interview required

Documents you’ll need

Academic Transcripts
English Language Test Results (if applicable).

How to apply

Check the entry requirements. Applications are accepted all year round. Apply through the institution's admissions portal (no application fee. A one-time registration fee is charged
See Notes). Upload your CV and school-leaving certificate within 10 days. Attend the 15-minute admission interview. If your certificate does not qualify directly
Take the free entrance exam. Sign the study contract. Non-EU students pay a 3
000 EUR deposit deducted from final-semester tuition. Non-EU students apply for the student visa with a blocked account and arrange German health insurance.

Other costs

Tuition per year	€11,040, €9,840 EUR
Application fee	€75 EUR
Deposit	€500 EUR

Program details

Campus	Heidelberg
Faculty or school	Faculty of Economics & Media
Department	Department of Business Psychology
Teaching language	German
Credit value	180
Study pace	Fixed
Post-study stay	5 years
Scholarship note	Scholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding.

Intakes and deadlines

Program starts
March 2027
Apply by
15 Dec 2026
32 days left
Program starts
September 2027
Apply by
15 Jun 2027
214 days left

Frequently asked questions

The program takes 3 years.