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Bachelor of Business in Digital Marketing

Technological University of the Shannon

  • Athlone, Ireland
  • 3, 4 years
  • English
  • On campus
  • Bachelor

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Technological University of the Shannon campus

About the program

A four-year honours degree in digital marketing at Athlone.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1): yes
  • PR pathway friendly: no

What you will learn

  • Develop knowledge of Business in Digital Marketing and apply business analysis
  • Evidence-based decision-making
  • and professional communication to academic or practical tasks. Evaluate relevant information and communicate findings effectively.

Career outcomes

  • Digital marketing assistant
  • Web designer
  • Social media marketing
  • Digital marketing manager
  • SEO consultant
  • Further study (Level 9/10)

Curriculum

  • Four-year programme with critical skills for learning
  • Business accounting
  • Digital marketing applications
  • Graphic design for marketing
  • Introduction to marketing in a digital age
  • Social media sales and marketing
  • Branding and digital campaign management
  • Then advanced digital strategy.

Entry requirements

Academic

  • Equivalent of the Irish Leaving Certificate
  • Assessed by country: for example Indian Standard XII needs 60% for programmes at 200-299 CAO points
  • 70% At 300-399 and 80% at 400-499 (https://tus. Ie/global/international-admissions/entry-requirements/). A-Levels and Cambridge exams are accepted with junior cycle results. Programmes add subject requirements (maths
  • English) and a portfolio for art and design. English: IELTS 6.0 or equivalent for year 1 entry
  • Irish Leaving Certificate equivalent (country-specific).

Accepted academic background

Equivalent of the Irish Leaving Certificate (entry is country-specific and programme-specific, The per-country entry tables are on sub-pages that could not be read), A-Levels and Cambridge high school exams accepted together with junior cycle/O-Level results, Course pages add subject requirements, Portfolios (art and design) or interviews for some programmes.

Documents you’ll need

  • Passport Copy
  • Academic Transcripts
  • Degree Certificate (if applicable)
  • English Language Test Results
  • Curriculum Vitae.

How to apply

  1. Review the relevant programme admission criteria. Prepare your passport
  2. Academic certificates
  3. Transcripts
  4. English language evidence and curriculum vitae. Submit the completed international application through the TUS admissions portal before the deadline. Provide references or a portfolio when the chosen programme requests them. Accept an unconditional offer and pay the required deposit within the stated period.

Other costs

Tuition per year€14,500 EUR
Application fee€50 EUR
Deposit€1,000 EUR

Program details

CampusAthlone Campus
Faculty or schoolFaculty of Business and Management
DepartmentBusiness and Management
Teaching languageEnglish
Credit value180,240
Study paceFixed
Post-study stay1
Scholarship noteMerit-based undergraduate awards up to 3000 EUR subject to GPA and TUS review.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 3, 4 years.