MasterRecommended

Master of Strategic Marketing Management

International School of Management

Berlin, Germany
2 years
English
On campus
Master

About the program

English-taught marketing master on strategy, Communication and market research.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (2 years): yes
PR pathway friendly: yes

What you will learn

Apply marketing and communication concepts. Analyze customer and market information. Develop evidence-based brand and campaign strategies. Use digital and research tools. Communicate marketing recommendations professionally.

Career outcomes

Marketing Specialist
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Communications Manager

Curriculum

Four semesters including an integrated 12-week internship
A semester abroad and a market research project. Subjects: marketing strategies and planning
Digital marketing
Leadership
Relationship marketing
Public communications
Consumer behaviour and data-driven market research. Optional Double Degree with a partner university.

Entry requirements

Academic

Bachelor degree of at least 180 ECTS (210 ECTS for Fast Track) from a recognised university; Subject prerequisites by programme
Mostly 30 ECTS in business/economics (Pre-Master can close gaps); English B2 proof; No numerus clausus; Online admission process.

Accepted academic background

Bachelor degree of at least 180 ECTS (210 ECTS for Fast Track or 90-ECTS routes); Subject-specific prerequisites by programme, Mostly 30 ECTS in business/economics (60 ECTS business or 30 ECTS logistics-related for Logistics; 15 ECTS business + 10 ECTS quantitative for Business Intelligence & Data Science); Gaps can be closed by work experience, Internships, ISM online courses or the Pre-Master; Online admission process

Language tests

IELTS 6.0
TOEFL iBT 80

Other requirements

Interview required

Documents you’ll need

Completed application form
Passport or government identification
Academic transcripts
Bachelor degree certificate
Curriculum vitae
English or teaching-language proficiency evidence
Interview or selection materials

How to apply

Review postgraduate entry requirements. Prepare undergraduate transcripts and degree certificates. Prepare a curriculum vitae and supporting documents. Complete the online application. Submit teaching-language proficiency evidence if required. Complete the required admission interview or selection process. Pay the application fee and acceptance deposit. Await the admission decision. Complete enrolment and student visa steps after accepting the offer.

Other costs

Tuition per year	€19,800, €12,960 EUR
Application fee	€100 EUR
Deposit	€1,500 EUR

Program details

Campus	ISM Berlin
Faculty or school	Marketing, Sales, Tourism & Sports
Department	Marketing and Communications
Teaching language	English
Credit value	120
Study pace	Fixed
Post-study stay	2 years
Scholarship note	Scholarship opportunities may be available to eligible international applicants; Award availability, Criteria, And funding levels depend on the program and intake.

Intakes and deadlines

Program starts
March 2027
Apply by
15 Dec 2026
31 days left
Program starts
September 2027
Apply by
15 Jun 2027
213 days left

Frequently asked questions

The program takes 2 years.