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Bachelor of Sport and Marketing

Singapore Institute of Management

  • Singapore, Singapore
  • 2 years
  • English
  • On campus
  • Bachelor

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Singapore Institute of Management campus

About the program

Bachelor of Arts (Honours) in Sport and Marketing is a full-time bachelor's degree programme awarded by the University of Stirling, offered through SIM Global Education in Singapore, focusing on marketing strategy applied to the sport industry.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights: no
  • PR pathway friendly: no

What you will learn

  • Apply core concepts and methods in Sport and Marketing to practical and academic problems. Develop and demonstrate skills relevant to Applied Marketing Strategy
  • Content Marketing
  • Digital Strategy) with sport subjects such as Sport Marketing
  • as reflected in the supplied curriculum summary. Use critical thinking
  • ethical judgment and effective communication in discipline-related projects.

Career outcomes

  • Management positions in marketing
  • sales
  • planning
  • sports event management and sport administration
  • in sport clubs
  • governing bodies
  • health and leisure clubs and public sport agencies
  • further study (Stirling postgraduate programmes)

Curriculum

  • Two- or three-year honours degree of 15 modules plus a work-based project. It combines marketing (Fundamentals of Marketing
  • Applied Marketing Strategy
  • Content Marketing and Digital Strategy) with sport subjects such as Sport Marketing
  • Sport Governance
  • Sports Policy and The Business of eSports.

Entry requirements

Academic

  • Entry depends on the awarding university: GCE A levels/H2 passes
  • IB
  • US high-school diploma
  • or a polytechnic/SIM diploma (top-up and advanced-standing routes)
  • English IELTS 6.0-6.5 or equivalent.

Accepted academic background

Year 1 entry: GCE A level passes, IB Diploma or equivalent; Year 2 entry: relevant diploma (non-marketing/non-business diploma holders may take a 3-month SIM Preparatory Course); other qualifications case by case, interview possible

Language tests

  • IELTS 6.0
  • TOEFL iBT 87
  • TOEFL PBT 567
  • IELTS Academic 6

Documents you’ll need

  • Academic Transcripts
  • Passport Copy
  • English Language Test Results

How to apply

  1. Review the program admission requirements and intake availability. Prepare your academic records and required supporting documents. Submit the application through the institution's approved application process. Provide language proficiency evidence and pay any application fee when applicable. Monitor the application status and respond to requests for additional information.

Other costs

Tuition per year$18,748 - $23,021 SGD
Application fee$545 SGD
Deposit_

Program details

CampusSIM Campus, 461 Clementi Road
Faculty or schoolSIM Global Education
DepartmentUniversity of Stirling
Teaching languageEnglish
Credit value_
Study paceFixed
Post-study stay_
Scholarship noteThe source record indicates potential scholarship opportunities. Award amounts, eligibility criteria and intake conditions must be confirmed before applying.

Intakes and deadlines

  • Program starts

    August 2027

    Apply by

    28 Jun 2027

    226 days left

Frequently asked questions

  • The program takes 2 years.