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Master of Brand and Media Strategy
East Tennessee State University
- Johnson City, United States
- 2 years
- English
- On campus
- Master
About the program
Two-year master's in brand content and media strategy.
Program highlights
- Internship available: no
- Placement support: yes
- Work during study: yes
- Post-study work rights (1 year): yes
- PR pathway friendly: no
What you will learn
- Develop academic knowledge of Brand and Media Strategy
- Strengthen research and critical-thinking skills
- And apply relevant subject concepts to course assessments and practical examples.
Career outcomes
- Brand and Media Strategy Specialist
- Brand and Media Strategy Associate
Curriculum
- 36 credits over four semesters. Year 1 covers brand multimedia production
- Content strategy
- Brand insight and analytics
- Media law and ethics
- Video storytelling and media management
- Year 2 covers media theory
- Seminar or thesis and 9 credits of electives. Thesis or project option.
Entry requirements
Academic
- Bachelor degree with course-by-course NACES-approved evaluation of international transcripts
- International minimum GPA 3.0 on a 4.0 scale (some programmes differ)
- Some programmes require GMAT/GRE
- Portfolio
- Interview or a teaching licence.
Minimum GPA
3
Accepted academic background
Bachelor degree with course-by-course NACES-approved evaluation of international transcripts (8+ weeks), International minimum GPA 3.0 on a 4.0 scale, Some programmes require GMAT/GRE.
Language tests
- IELTS 6.5
- TOEFL iBT 79
- PTE Academic 53
Other requirements
- Portfolio required
Documents you’ll need
- Degree Certificate
- Academic Transcripts
- Proof of Identity
- English Language Evidence (if applicable).
How to apply
- Review the admission requirements for Master of Arts in Brand and Media Strategy. Prepare the academic records and supporting documents requested for this qualification. Submit an application using the institution's published admissions process. Provide language proficiency evidence and pay any applicable application fee if required. Await an admission decision.
Other costs
| Tuition per year | $27,116 USD |
|---|---|
| Application fee | $65 USD |
| Deposit | $500 USD |
Program details
| Campus | Johnson City |
|---|---|
| Faculty or school | College of Business and Technology |
| Department | Department of Brand and Media Strategy |
| Teaching language | English |
| Credit value | 36 |
| Study pace | Fixed |
| Post-study stay | 1 year |
| Scholarship note | _ |
Intakes and deadlines
Program starts
August 2027
Apply by
2 Jan 2027
49 days left
Frequently asked questions
The program takes 2 years.
The next deadline is 2 Jan 2027. Apply early, because some programs close when places fill up.
Tuition is $27,116 USD per year. The application fee is $65 USD. The deposit is $500 USD. The estimated living cost is $17,858 USD.
The minimum GPA is 3. Accepted language tests: IELTS 6.5, TOEFL iBT 79, PTE Academic 53. A portfolio is required.