BachelorRecommended

Bachelor of Digital Marketing and E-Commerce

Media University of Applied Sciences

Frankfurt am Main, Germany
3 years
German
On campus
Bachelor

About the program

Undergraduate course combining digital marketing with online retail and data analysis.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (5 years): yes
PR pathway friendly: yes

What you will learn

Learners studying Digital Marketing and E-Commerce can develop the ability to analyse organisational and market information
Evaluate financial and operational decisions
Communicate recommendations and consider responsible business practices. These are indicative learning goals
Not a confirmed list of the university's assessed course outcomes.

Career outcomes

Digital marketing manager
Online marketing manager
Growth marketing manager
Performance marketing manager
Social media manager
E-commerce manager
CRM manager
Community manager
UX manager
Business development manager
Business analyst
Data analyst
Web analyst

Curriculum

Six-semester full-time campus course with a mandatory six-month internship. Shared foundations in business
Media studies and empirical methods are followed by statistics
Data analytics
Entrepreneurship
E-business
Customer relationship management
Web analytics
Online advertising
Social media and a practical e-commerce module.

Entry requirements

Academic

Fachhochschulreife or Abitur (or recognised foreign equivalent
Admission without Abitur possible via vocational training)
Studienkolleg first if the foreign qualification is not equivalent
No numerus clausus
Internal selection
German B2 (C1 for some programmes) for German-taught programmes
English B2 for the English track. Grade guidance from source: No minimum grade or numerus clausus
Internal selection procedure (online assessment/interview)
Portfolio for Grafikdesign und Visuelle Kommunikation and Game Design.

Accepted academic background

Fachhochschulreife or Abitur (or recognised foreign equivalent), Admission without Abitur possible under BerlHG section 11 (2 years vocational training or advanced vocational training), Foreign entrance qualification not equivalent to Fachabitur needs a Studienkolleg and the Feststellungspruefung first.

Language tests

TestDaF TDN 4

Documents you’ll need

Application Form
Curriculum Vitae.

How to apply

Check the entry requirements (Abitur/Fachhochschulreife or equivalent
No numerus clausus
Studienkolleg if the qualification is not equivalent) and German B2/C1 for German-taught programmes. Submit the online application form
No fixed deadline is stated. Upload the school-leaving certificate
CV and
For Graphic Design
A portfolio of 10-15 works
With a certificate of equivalence for foreign qualifications. Complete the internal selection procedure
Online or at any campus. Student advisory team contacts you
Apply for a German student visa at the embassy early.

Other costs

Tuition per year	€9,480 EUR
Application fee	€75 EUR
Deposit	€500 EUR

Program details

Campus	Frankfurt
Faculty or school	Business
Department	Digital Marketing and E-Commerce
Teaching language	German
Credit value	180
Study pace	Fixed
Post-study stay	5 years
Scholarship note	Scholarship availability is indicated in the supplied dataset, Funding, Eligibility, Value and dates vary by programme and admission cycle.

Intakes and deadlines

Program starts
April 2027
Apply by
1 Jan 2027
48 days left
Program starts
October 2027
Apply by
No deadline listed

Frequently asked questions

The program takes 3 years.