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Bachelor of Media and Communication Management

SRH University

  • Heidelberg, Germany
  • 3 years
  • German
  • On campus
  • Bachelor

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What’s wrong with Bachelor of Media and Communication Management? Choose all that apply.

SRH University campus

About the program

English-taught master in media management, Marketing and public relations.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1.5 years): yes
  • PR pathway friendly: yes

What you will learn

  • Develop foundational and applied understanding of Media and Communication Management. Practice critical evaluation and communication in the subject. Apply relevant academic or professional methods in appropriate contexts.

Career outcomes

  • Account manager
  • Project manager in the media sector
  • Press spokesperson
  • Media industry
  • Marketing
  • Media planning and PR

Curriculum

  • Three or four semesters (90 or 120 ECTS). Core modules cover communication science models
  • Media economics and management
  • Advanced digital technologies
  • Sustainable economics
  • Strategy and innovation processes
  • A specialisation module in each of three semesters
  • Practical and research projects
  • Leadership
  • Media research and the master thesis.

Entry requirements

Academic

  • School-leaving certificate giving university access in the home country (or Abitur/Fachhochschulreife); vocational qualification may give access; CV
  • ID
  • admission interview or selection process; no numerus clausus; portfolio or audition for art
  • design and music programmes. German-taught: proof of German at C1 (DSH
  • TestDaF)
  • No minimum grade or GPA published; no NC; selection procedure or interview; some health programmes need a pre-internship (e.g. Physiotherapy: two weeks care and one week physiotherapy internship before October)

Accepted academic background

Abitur, Fachhochschulreife or foreign school-leaving certificate giving access to German universities (Studienkolleg Feststellungsprüfung where required); professionally qualified route (Baden-Wuerttemberg Higher Education Act, from 2025-01-01)

Documents you’ll need

  • Academic Transcripts
  • Secondary Qualification Certificate
  • Passport Copy

How to apply

  1. Review the chosen program's academic and language requirements. Prepare academic transcripts
  2. qualification documents and any course-specific supporting materials. Submit the admission application and pay the application fee if required. Follow the institution's instructions for accepting an offer and meeting any enrollment conditions.

Other costs

Tuition per year€8,280 EUR
Application fee_
Deposit_

Program details

CampusHeidelberg
Faculty or schoolCommunication Media & Marketing
Department_
Teaching languageGerman
Credit value_
Study paceFixed
Post-study stay1.5 years
Scholarship noteSRH University scholarship and financing programs may be offered to qualifying bachelor or master students; competitive selection applies.

Intakes and deadlines

  • Program starts

    October 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 3 years.