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Diploma of Business - Marketing

Seneca Polytechnic

  • Toronto, Canada
  • 2 years
  • English
  • Hybrid
  • Diploma

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Seneca Polytechnic campus

About the program

Business major concentration in consumer behaviour and promotion.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights: no
  • PR pathway friendly: no

What you will learn

  • Develop subject knowledge in Business - Marketing and interpret organisational evidence
  • Evaluate strategic options
  • And communicate informed business decisions.

Career outcomes

  • Brand management
  • Market research
  • Sales
  • Customer relations
  • Retail
  • Services
  • Banking
  • Charities

Curriculum

  • Study includes consumer behaviour analysis and sales and promotion strategy
  • With courses such as interactive marketing covering search
  • Social media
  • Email and mobile marketing and customer relationship management. Students gain experience through internships.

Entry requirements

Academic

  • Ontario Secondary School Diploma or equivalent secondary diploma with the programme's course prerequisites (for example Grade 12 English C or U)
  • English proof
  • Grade 10-12 transcripts.

Accepted academic background

Ontario Secondary School Diploma or equivalent secondary diploma; Grade 10-12 transcripts showing programme prerequisites

Language tests

  • IELTS Academic 6.0 (no skill below 5.5)
  • TOEFL iBT no skill below 4 of 6 (20 of 30)
  • PTE Academic 58
  • Duolingo 105-110
  • Cambridge 169 (no skill below 162)
  • IELTS Academic 6

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results
  • Portfolio

How to apply

  1. Review the program admission requirements and intake availability. Prepare your academic records and required supporting documents. Submit the application through the institution's approved application process. Provide language proficiency evidence and pay any application fee when applicable. Monitor the application status and respond to requests for additional information.

Other costs

Tuition per year$17,307 CAD
Application fee$90 CAD
Deposit_

Program details

CampusNewnham Campus
Faculty or schoolSeneca Business
Department_
Teaching languageEnglish
Credit value_
Study paceFixed
Post-study stay_
Scholarship noteThe source record indicates potential scholarship opportunities. Award amounts, eligibility criteria and intake conditions must be confirmed before applying.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    No deadline listed

  • Program starts

    May 2027

    Apply by

    No deadline listed

  • Program starts

    September 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 2 years.