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Bachelor of Business and Marketing Management

University of Sunderland

  • Sunderland, United Kingdom
  • 3 years
  • English
  • On campus
  • Bachelor

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University of Sunderland campus

About the program

A three-year BA developing expertise in marketing and business leadership.

Program highlights

  • Internship available: no
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1.5): yes
  • PR pathway friendly: no

What you will learn

  • Apply concepts and methods in Business and Marketing Management to solve relevant problems. Develop competence in Year 1 covers the impact of digitisation
  • Leadership styles. Present findings clearly and consider professional or research ethics.

Career outcomes

  • Brand management
  • Product management
  • Market research
  • Digital marketing
  • Agency-based account management

Curriculum

  • Year 1 covers the impact of digitisation
  • Leadership styles
  • Sustainability
  • Marketing principles and consumer behaviour. Later study builds entrepreneurial skills
  • People management
  • Ethics
  • Privacy and security
  • And brand management across organisations
  • With an optional placement year.

Entry requirements

Academic

  • Typical offer 96-112 UCAS Tariff points from Level 3 qualifications (A Levels
  • T Levels
  • BTEC
  • Scottish and Irish Highers
  • Access to HE
  • International Baccalaureate)
  • GCSE (or equivalent) maths and English language at the required grade

Accepted academic background

Equivalent of at least two UK A-level passes (agent admissions page); advanced entry to Year 2 or 3 possible with equivalent of one or two years of a UK honours degree; top-up courses need a prior level 5 qualification

Language tests

  • IELTS 6.5 overall in most courses (individual courses range 6.0 to 7.0

How to apply

  1. Review the degree entry requirements and UCAS application deadlines. Submit the undergraduate application through UCAS. Enter academic qualifications and provide any required personal statement or reference. Supply English-language evidence and additional programme documents when requested. Track the application and respond to the university’s offer. Meet the offer conditions and complete enrollment.

Other costs

Tuition per year£17,500 GBP
Application fee_
Deposit_

Program details

CampusSunderland campus
Faculty or schoolBusiness and Management
DepartmentBusiness and Management
Teaching languageEnglish
Credit value360
Study pace_
Post-study stay1.5
Scholarship noteInternational scholarships and bursaries are offered to eligible students on qualifying on-campus undergraduate or postgraduate courses. The amount and eligibility depend on the named scheme, location, course and intake. Scholarships are not guaranteed.

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 3 years.