MasterRecommended

Master of Public Relations and Digital Marketing

Media University of Applied Sciences

Cologne, Germany
2 years
German
On campus
Master

About the program

Master joining public relations and digital marketing.

Program highlights

Internship available: no
Placement support: yes
Work during study: yes
Post-study work rights (5 years): yes
PR pathway friendly: yes

What you will learn

Learners studying Public Relations and Digital Marketing can develop the ability to analyse organisational and market information
Evaluate financial and operational decisions
Communicate recommendations and consider responsible business practices
And apply advanced analytical or reflective approaches to complex work. These are indicative learning goals
Not a confirmed list of the university's assessed course outcomes.

Career outcomes

PR manager
Marketing manager
Strategic PR consultant
Press spokesperson
Online communications manager
Social media manager
Producer
Content and corporate publishing
SEO
SEA
Video advertising

Curriculum

Four-semester full-time course (shortening by one semester possible with 210 ECTS). Modules cover market research
Consumer behaviour
PR theories and models
Communication fields
Strategic communication and PR practice labs
Digital marketing basics
Social media marketing and a digital marketing lab
With specialisations in corporate and financial communication
NGOs or political communication.

Entry requirements

Academic

Good bachelor degree (university or university of applied sciences) in a field suited to the programme
With programme-specific credit points where listed
No numerus clausus
Internal selection with interview
CEFR B2 in the teaching language (C1 for Digital Journalism and PR and Digital Marketing). Grade guidance from source: No numerus clausus or minimum grade
Internal selection procedure with interview.

Accepted academic background

Good bachelor degree (university or university of applied sciences) in a suitable field, Programme-specific credit points and portfolio as for the English Master row.

Language tests

TestDaF TDN 4

Other requirements

Interview required

Documents you’ll need

Application Form
Academic Transcripts
English Language Test Results (if applicable)
Curriculum Vitae.

How to apply

Check eligibility: a good bachelor degree in a suitable field
No numerus clausus
Language proof CEFR B2 in the teaching language (C1 for Digital Journalism and PR and Digital Marketing). Submit the online application form with your CV as PDF. Email the motivation letter
Entrance qualification
Degree certificate
Transcript of records and language proof. Attend the selection interview with the department head
Communication Design also needs a portfolio of at least three projects. Bring certified copies to the appointment. Apply for a German student visa at the embassy early.

Other costs

Tuition per year	€10,680 EUR
Application fee	€75 EUR
Deposit	€500 EUR

Program details

Campus	Cologne
Faculty or school	Journalism and Communication
Department	Public Relations and Digital Marketing
Teaching language	German
Credit value	120
Study pace	Fixed
Post-study stay	5 years
Scholarship note	Scholarship availability is indicated in the supplied dataset, Funding, Eligibility, Value and dates vary by programme and admission cycle.

Intakes and deadlines

Program starts
April 2027
Apply by
1 Jan 2027
48 days left
Program starts
October 2027
Apply by
No deadline listed

Frequently asked questions

The program takes 2 years.