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Bachelor of International Marketing
- Birmingham, United Kingdom
- 1 year
- English
- On campus
- Bachelor
About the program
CIM-accredited MSc on global marketing issues and decisions.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights (2 years): yes
- PR pathway friendly: no
What you will learn
- Apply core knowledge in International Marketing. Analyse discipline-specific problems using appropriate methods. Communicate professional ideas clearly. Use relevant tools and practices responsibly. Prepare for employment or further study in business and management.
Career outcomes
- Middle to top management in manufacturing
- Service and public sector enterprises with operations abroad
- Marketing roles
Curriculum
- Modules include Social Media Marketing and Digital PR
- Covering social networks
- Online PR and affiliate networks
- Within a programme that applies theoretical frameworks and principles to international marketing decisions.
Entry requirements
Academic
- Typically 72-112 UCAS Tariff points (A Level
- BTEC
- IB or international equivalents listed on BCU country pages)
- varying by course; some courses need GCSE Maths grade 4/C
- a portfolio
- audition or interview. English: IELTS 6.0 overall with no band below 5.5 unless the course page states more.
Accepted academic background
A Levels, BTEC, IB, Or international equivalent listed on the BCU country pages for the applicant country, Some courses need specific subjects, Portfolio or interview
Language tests
- IELTS 6.0 (no band below 5.5)
- TOEFL iBT 72
- PTE Academic 59
- Institutional test: BCU English Proficiency Test at IELTS 6.0 level
Documents you’ll need
- Secondary-school transcripts
- Graduation or completion certificate
- Passport copy
- Proof of language proficiency if required
- Additional documents subject to the official program checklist
How to apply
- Review the course entry and English language requirements. Apply using UCAS or the appropriate postgraduate application route. Submit academic transcripts and relevant supporting documents. Complete any interview or portfolio assessment where required. Meet the conditions of the offer. Complete the CAS checks and applicable tuition payment.
Other costs
| Tuition per year | £19,220 GBP |
|---|---|
| Application fee | £30 GBP |
| Deposit | _ |
Program details
| Campus | City Centre |
|---|---|
| Faculty or school | Business School |
| Department | Business and Management |
| Teaching language | English |
| Credit value | 120 |
| Study pace | Fixed |
| Post-study stay | 2 years |
| Scholarship note | BCU published self-funded international undergraduate scholarships for the 2026-2027 entry cohort; check updated terms for 2027-2028. |
Intakes and deadlines
Program starts
September 2027
Apply by
1 Jun 2027
199 days left
Frequently asked questions
The program takes 1 year.
The next deadline is 1 Jun 2027. Apply early, because some programs close when places fill up.
Tuition is £19,220 GBP per year. The application fee is £30 GBP. The estimated living cost is £10,683 GBP.
Accepted language tests: IELTS 6.0 (no band below 5.5), TOEFL iBT 72, PTE Academic 59, Institutional test: BCU English Proficiency Test at IELTS 6.0 level.