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Master of Digital Marketing Management

Coventry University

  • Coventry, United Kingdom
  • 1 year
  • English
  • On campus
  • Master

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Coventry University campus

About the program

An MSc in digital marketing theory, Strategy and practice.

Program highlights

  • Internship available: no
  • Placement support: no
  • Work during study: yes
  • Post-study work rights (2): yes
  • PR pathway friendly: no

What you will learn

  • Apply core knowledge in Digital Marketing Management. Analyse discipline-specific problems using appropriate methods. Communicate professional ideas clearly. Use relevant tools and practices responsibly. Prepare for employment or further study in business and management.

Career outcomes

  • Digital marketing assistant
  • Digital marketing officer or executive
  • Digital marketing manager

Curriculum

  • Twelve-month MSc taught in 15-credit blocks of lectures and seminars across two terms
  • With about ten hours of weekly independent study. Modules include Digital Marketing Fundamentals and International Marketing in the Digital Age (15 credits each) among further marketing modules
  • The page lists compulsory and optional blocks.

Entry requirements

Academic

  • An undergraduate degree 2:2 or above (or international equivalent) in any discipline
  • or demonstrable and appropriate work experience together with relevant professional qualifications
  • Additional academic criteria: 2:2 UK honours degree or international equivalent

Accepted academic background

Undergraduate degree 2:2 or above (or international equivalent) in any discipline for most courses; MBA needs a 2:2 degree plus at least three years of relevant post-graduation work experience; health/psychology conversion courses may add subject requirements

Language tests

  • IELTS 6.5 overall
  • Institutional test no component lower than 5.5 (typical

Documents you’ll need

  • Completed application form
  • Academic transcripts
  • Previous degree certificate
  • Curriculum vitae
  • Statement of purpose
  • English language proficiency evidence if required
  • Passport identification page

How to apply

  1. Review the Digital Marketing Management admission requirements at Coventry University. Prepare previous degree certificates and academic transcripts. Complete the application on the official university website. Upload the required documents and language results if applicable. Pay the application fee if applicable and submit before the relevant deadline. Review the admission decision and complete acceptance requirements.

Other costs

Tuition per year£19,500 GBP
Application fee£50 GBP
Deposit£4,000 GBP

Program details

CampusCoventry
Faculty or schoolBusiness and Law
DepartmentDepartment of Business and Management
Teaching languageEnglish
Credit value180
Study paceFixed
Post-study stay2
Scholarship noteCourse page says Coventry offers international scholarships; see https://www.coventry.ac.uk/international-students-hub/apply-for-a-scholarship/

Intakes and deadlines

  • Program starts

    January 2027

    Apply by

    1 Dec 2026

    18 days left

  • Program starts

    March 2027

    Apply by

    27 Jan 2027

    75 days left

  • Program starts

    May 2027

    Apply by

    5 Apr 2027

    143 days left

  • Program starts

    July 2027

    Apply by

    25 May 2027

    193 days left

Frequently asked questions

  • The program takes 1 year.