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Bachelor of Media and Communication Management

Macromedia University of Applied Sciences

  • Munich, Germany
  • 3 years
  • English
  • On campus
  • Bachelor

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Macromedia University of Applied Sciences campus

About the program

English-taught master in media management, Marketing and public relations.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (5 years): yes
  • PR pathway friendly: yes

What you will learn

  • Develop foundational and applied understanding of Media and Communication Management. Practice critical evaluation and communication in the subject. Apply relevant academic or professional methods in appropriate contexts.

Career outcomes

  • Account manager
  • Project manager in the media sector
  • Press spokesperson
  • Media industry
  • Marketing
  • Media planning and PR

Curriculum

  • Three or four semesters (90 or 120 ECTS). Core modules cover communication science models
  • Media economics and management
  • Advanced digital technologies
  • Sustainable economics
  • Strategy and innovation processes
  • A specialisation module in each of three semesters
  • Practical and research projects
  • Leadership
  • Media research and the master thesis.

Entry requirements

Academic

  • Certified secondary school leaving certificate that is the entrance qualification for German universities or equal (certificates from outside Bavaria may need official equivalence approval)
  • TOEFL iBT 72 or IELTS 6.0 or equivalent
  • CV
  • Letter of motivation
  • Passport copy.
  • Not published (no minimum grade stated
  • Secondary school leaving certificate equivalent to a German university entrance qualification).

Accepted academic background

Certified secondary education certificate that is the entrance qualification for universities / universities of applied sciences or equal qualification (certificates from outside Bavaria may need official equivalence approval), Plus CV, Letter of motivation and passport copy.

Language tests

  • IELTS 6.0
  • TOEFL iBT 72

Documents you’ll need

  • Academic Transcripts
  • English Language Test Results (if applicable)
  • Passport Copy (if required).

How to apply

  1. Check the entry requirements and deadlines: summer semester starts and closes 1 April
  2. Winter semester 1 October. Apply through the institution's admissions portal . Upload your secondary school certificate (entrance qualification for German universities or equal)
  3. TOEFL iBT 72 or IELTS 6.0 or equivalent (Burlington VTest accepted)
  4. CV
  5. Letter of motivation and passport copy. The student advisory service contacts you after the application. If successful
  6. You receive a study contract. Sign and return it to confirm enrolment. A one-time registration fee of 699 EUR applies. Check with your local embassy which English certificates the student visa accepts.

Other costs

Tuition per year€12,000 EUR
Application fee€75 EUR
Deposit€500 EUR

Program details

CampusMunich
Faculty or schoolMedia
DepartmentMedia and Communication Management
Teaching languageEnglish
Credit value180
Study paceFixed
Post-study stay5 years
Scholarship noteScholarship consideration may depend on the specific program, Academic merit, Applicant status and available funding.

Intakes and deadlines

  • Program starts

    April 2027

    Apply by

    No deadline listed

  • Program starts

    October 2027

    Apply by

    No deadline listed

Frequently asked questions

  • The program takes 3 years.