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Bachelor of Advertising

OCAD University

  • Toronto, Canada
  • 4 years
  • English
  • On campus
  • Bachelor

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OCAD University campus

About the program

Four-year design degree that trains students to develop advertising concepts and campaigns.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (3 years): yes
  • PR pathway friendly: no

What you will learn

  • Apply concepts and methods in Advertising to solve relevant problems. Develop competence in Four-year programme. Year 1 covers advertising basics
  • Typography. Present findings clearly and consider professional or research ethics.

Career outcomes

  • Advertising
  • Creative and marketing agencies
  • In-house brand teams
  • Digital and social media agencies
  • Design and branding companies
  • Production
  • Film and media studios

Curriculum

  • Four-year programme. Year 1 covers advertising basics
  • Typography
  • Drawing
  • Colour
  • Writing and design history. Later years add advertising strategy
  • Digital advertising
  • Research
  • Photography
  • Copywriting
  • Retail advertising and user experience
  • Ending with campaign projects and an independent thesis shown at GradEx.

Entry requirements

Academic

  • Secondary school graduation equivalent to Ontario Grade 12 with an overall average of at least 70% (B)
  • Plus a portfolio (BFA
  • BDes) or writing sample (BA)
  • A statement of intent and official transcripts
  • Secondary school graduation equivalent to Ontario Grade 12 with an overall average of B or 70% in the final year
  • B or 70% in English 12 where English is the language of instruction.

Accepted academic background

Secondary school graduation equivalent to Grade 12 in Ontario (IB Diploma 24 points minimum, A-levels or equivalent accepted), Portfolio (BFA, BDes) or writing sample (BA Visual and Critical Studies), Statement of intent, Official transcripts.

Language tests

  • IELTS 6.5
  • TOEFL iBT 4.5
  • PTE Academic 58
  • Duolingo 110
  • Cambridge 180
  • IELTS Academic 6.5

Other requirements

  • Portfolio required

Documents you’ll need

  • Academic Transcripts
  • Previous Qualification Certificate
  • Passport Copy
  • Language Proficiency Test Results (if required).

How to apply

  1. Check the academic requirements and Fall 2027 deadline: Group B applications due 2027-02-01. Apply online through the Ontario Universities' Application Centre. The OUAC fee is not stated on the institution website. Submit the portfolio (BFA
  2. BDes) or writing sample (BA) and statement of intent through SlideRoom by 2027-02-10
  3. Plus official transcripts and an English test by 2027-03-01. Receive a decision from March 2027
  4. Accept by 2027-05-03 and pay the admission confirmation deposit by 2027-05-10. Send final documents by 2027-08-01
  5. Then apply for the Canadian study permit with proof of funds.

Other costs

Tuition per year$30,998 CAD
Application fee$110 CAD
Deposit$54,446 CAD

Program details

CampusToronto
Faculty or schoolFaculty of Design
DepartmentAdvertising
Teaching languageEnglish
Credit value120
Study paceFull Time,Fixed
Post-study stay3 years
Scholarship noteScholarship or bursary availability is indicated for this institution. Award eligibility, Funding amounts and deadlines must be confirmed for the specific program and applicant.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    1 Feb 2027

    80 days left

  • Program starts

    January 2028

    Apply by

    1 May 2027

    169 days left

Frequently asked questions

  • The program takes 4 years.