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Bachelor of Fashion Business and Promotion
- Birmingham, United Kingdom
- 3 years
- English
- On campus
- Bachelor
About the program
This full-time BA (Hons) course, taught on the City Centre campus, covers buying, merchandising, marketing, public relations and trend forecasting for the fashion industry.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights (1.5 years): yes
- PR pathway friendly: no
What you will learn
- Explain key principles of Fashion Business and Promotion. Apply relevant analytical and practical techniques
- assess evidence
- and communicate project or study findings.
Career outcomes
- fashion marketing
- buying
- public relations
- trend forecasting
- event experience
Curriculum
- Three-year full-time honours programme of 120 credits a year. Modules include Creative Industries: Connections
- Fashion Business Context
- Fashion Activism: A Catalyst for Change
- Buying & Merchandising for the Future and Global Fashion Spaces: Experiential Retail. It finishes with Industry Project. An optional professional placement year is offered.
Entry requirements
Academic
- Typically 72-112 UCAS Tariff points (A Level
- BTEC
- IB or international equivalents listed on BCU country pages)
- varying by course
- some courses need GCSE Maths grade 4/C
- a portfolio
- audition or interview. English: IELTS 6.0 overall with no band below 5.5 unless the course page states more.
Accepted academic background
A Levels, BTEC, IB, or international equivalent listed on the BCU country pages for the applicant country; some courses need specific subjects, portfolio or interview
Language tests
- IELTS 6.0 (no band below 5.5)
- TOEFL iBT 72
- PTE Academic 59
- Institutional test: BCU English Proficiency Test at IELTS 6.0 level
- IELTS Academic 6
Documents you’ll need
- Academic Transcripts
- Academic Qualification Certificate
- Statement of Purpose
- Passport Copy
- English Language Test Results
How to apply
- Review the programme entry requirements and the intake deadline. Apply through UCAS or the university direct application route where eligible. Provide your academic qualifications and supporting documents. Provide English proficiency evidence if required. Follow the admission decision and arrange a student visa if applicable.
Other costs
| Tuition per year | £19,220 GBP |
|---|---|
| Application fee | £30 GBP |
| Deposit | _ |
Program details
| Campus | City Centre |
|---|---|
| Faculty or school | Business School |
| Department | Fashion and Textiles Business and Management |
| Teaching language | English |
| Credit value | 360 |
| Study pace | Fixed |
| Post-study stay | 1.5 years |
| Scholarship note | BCU has published a 5,000 GBP tuition scholarship spread across the first two years for eligible self-funded full-time international undergraduate entrants in September 2026 or January 2027. This published award does not establish the amount or availability for 2027/28 entry; the future intake must be checked. |
Intakes and deadlines
Program starts
September 2027
Apply by
13 Jan 2027
60 days left
Frequently asked questions
The program takes 3 years.
The next deadline is 13 Jan 2027. Apply early, because some programs close when places fill up.
Tuition is £19,220 GBP per year. The application fee is £30 GBP. The estimated living cost is £14,436 GBP.
Accepted language tests: IELTS 6.0 (no band below 5.5), TOEFL iBT 72, PTE Academic 59, Institutional test: BCU English Proficiency Test at IELTS 6.0 level, IELTS Academic 6.