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Bachelor of Consumer Behaviour and Marketing with International Foundation Year in September Entry
- Reading, United Kingdom
- 4 years
- English
- On campus
- Bachelor
About the program
The four-year version of Consumer Behaviour and Marketing with an integrated International Foundation Year.
Program highlights
- Internship available: no
- Placement support: yes
- Work during study: yes
- Post-study work rights (1.5 years): yes
- PR pathway friendly: no
What you will learn
- Develop subject knowledge in Consumer Behaviour and Marketing with International Foundation Year in September Entry
- Analyse relevant concepts and communicate evidence-informed conclusions. Study areas identified in the course outline include consumer psychology
- Global sustainability
- The economic environment
- Management and marketing
- The food business.
Career outcomes
- Consumer marketing
- Branding
- Advertising
- Communications
- Customer services
- Public relations
- Market research
- Employers include Mars
- Waitrose
- Microsoft
- Mercedes
- Unilever and Disney
Curriculum
- This version starts with an International Foundation Year before the degree modules. Modules include consumer psychology
- Global sustainability
- The economic environment
- Management and marketing
- The food business
- British society
- Typefaces
- Applied marketing and management
- Consumer attitudes and behaviour
- Digital marketing and research methods and data analysis.
Entry requirements
Academic
- Entry for students who do not meet direct-entry requirements
- UKVI IELTS 5.5 with no component below 5.5 for most courses
- Successful completion of the International Foundation Year guarantees progression to year one of the degree if the department progression requirements are met.
Accepted academic background
A levels, IB, BTEC or equivalent international secondary qualification, Applicants without UK-equivalent qualifications may need the International Foundation Programme
Language tests
- IELTS IFY: IELTS 5.5 overall (no skill below 5.5)
- TOEFL iBT UKVI SELT for visa
- PTE Academic IELTS 6.5 overall (no element below 5.5)
- Duolingo TOEFL iBT 88 (17 Listening
- Cambridge 17 Writing
Documents you’ll need
- Personal Statement
- Academic Reference
How to apply
- Review the degree entry requirements and UCAS application deadlines. Submit the undergraduate application through UCAS. Enter academic qualifications and provide any required personal statement or reference. Supply English-language evidence and additional programme documents when requested. Track the application and respond to the university’s offer. Meet the offer conditions and complete enrollment.
Other costs
| Tuition per year | £23,850 GBP |
|---|---|
| Application fee | £35 GBP |
| Deposit | _ |
Program details
| Campus | Whiteknights campus, Reading |
|---|---|
| Faculty or school | Global Academy |
| Department | _ |
| Teaching language | English |
| Credit value | _ |
| Study pace | Fixed |
| Post-study stay | 1.5 years |
| Scholarship note | University of Reading offers competitive international undergraduate scholarships, Including subject-restricted schemes. Eligibility depends on the student’s course, Nationality and academic merit, Not all programmes qualify. |
Intakes and deadlines
Program starts
September 2027
Apply by
13 Jan 2027
60 days left
Frequently asked questions
The program takes 4 years.
The next deadline is 13 Jan 2027. Apply early, because some programs close when places fill up.
Tuition is £23,850 GBP per year. The application fee is £35 GBP. The estimated living cost is £19,646 GBP.
Accepted language tests: IELTS IFY: IELTS 5.5 overall (no skill below 5.5), TOEFL iBT UKVI SELT for visa, PTE Academic IELTS 6.5 overall (no element below 5.5), Duolingo TOEFL iBT 88 (17 Listening, Cambridge 17 Writing.