BachelorRecommended

Bachelor of Business Administration in Marketing

Warrensburg, United States
4 years
English
On campus
Bachelor

About the program

Bachelor of Science in Business Administration (Marketing) offered by Department of Economics, Finance and Marketing at Tennessee Technological University, Focused on consumer behavior, Market research, Advertising, Digital marketing and brand management.

Program highlights

Internship available: yes
Placement support: yes
Work during study: yes
Post-study work rights (1): yes
PR pathway friendly: no

What you will learn

Develop knowledge of Business Administration in Marketing and apply business analysis
Evidence-based decision-making
and professional communication to academic or practical tasks. Evaluate relevant information and communicate findings effectively.

Career outcomes

Marketing director
Product manager
Brand manager
Sales manager
Public relations manager
Promotions manager
Market researcher
Entrepreneur

Curriculum

Coursework centres on consumer behavior
Market research
Advertising
Digital marketing and brand management. Students also complete the university's general education requirements
The undergraduate catalogue lists the full course sequence and credit hours.

Entry requirements

Academic

Secondary school diploma or certificate with a 2.0 high school GPA (US scale) after course-by-course evaluation
Transfer coursework 2.0 or above. English: TOEFL iBT 61
IELTS Academic 5.5
Duolingo 95 (or UCM English Test
Cambridge
Oxford ELLT) unless waived. Financial declaration and bank statement for the I-20. Source: UCM prospective undergraduate international page.

Minimum GPA

Accepted academic background

Secondary school diploma/certificate (or college transcripts for transfer), Evaluated course by course with a calculated GPA, Official English-translated transcripts, Financial declaration and bank statement for the I-20, Passport copy.

Documents you’ll need

High School Transcripts
English Proficiency Evidence.

How to apply

Check the programme entry requirements and available intake. Complete the university application and provide the academic documents and language evidence requested for admission. Pay an application fee if applicable. Review the admission decision
Accept the offer and arrange visa documents where necessary.

Other costs

Tuition per year	$20,274 USD
Application fee	$75 USD
Deposit	$30,550 USD

Program details

Campus	Warrensburg
Faculty or school	Harmon College of Business and Professional Studies
Department	Marketing and Sport Management
Teaching language	English
Credit value	120
Study pace	Fixed
Post-study stay	1
Scholarship note	International scholarships listed on UCM international scholarships page.

Intakes and deadlines

Program starts
January 2027
Applications closed
1 Nov 2026
Closed
Program starts
August 2027
Apply by
1 Jul 2027
229 days left

Frequently asked questions

The program takes 4 years.