Bachelor of Sport Management: Sports Marketing
- Bridgeport, United States
- 4 years
- English
- Full time
- Bachelor
About the program
The Sports Marketing concentration of the Sport Management BS combines sport management with marketing, business, and analytics. Students learn how sporting events, organizations, and teams are promoted and how campaigns can increase engagement, loyalty, and revenue.
Program highlights
- Internship available: yes
- Placement support: yes
- Work during study: yes
- Post-study work rights (2 Years): yes
- PR pathway friendly: no
What you will learn
- Promote Sporting Events and Teams
- Apply Marketing and Business Analytics
- Develop Sales and Advertising Plans
- Build Brand Awareness
- Demonstrate Leadership
Career outcomes
- Community Relations Director
- Marketing Coordinator
- Sales Manager
- Social Media Coordinator
- Sporting Events Coordinator
- Sports Agent
- Sports Blogger
- Sports Information Director
- Sports Merchandiser
- Sports Photographer
- Videographer
- Team Manager
Curriculum
- Introduction to Sport Management
- Ethics in Sport Management
- Legal Aspects of Sport Management
- Sport Finance
- Sports Psychology
- Sport Event Management
- Sport Facility Management
- Sport Marketing and Promotion
- Principles of Accounting
- Business Communications
- Principles of Marketing
Entry requirements
Academic
- Completed Application
- Official Secondary or High School Transcript indicating courses completed and grades translated into English
- Minimum GPA 2.5 out of 4.0
- Test Optional
Minimum GPA
Accepted academic background
Language tests
- TOEFL iBT 75
- IELTS TOEFL 4
- PTE IELTS 6.0
- Duolingo PTE 53
- SAT Reading and Writing Duolingo 90
- ACT English SAT Reading and Writing 450
Documents you’ll need
- Completed Application
- Official Secondary or High School Transcript
- English Proficiency Test Score
- Personal Statement
- Passport Copy
- Graduation Records
- Certified Translations (if applicable)
- Proof of Funds (if applicable)
How to apply
- Complete the online application at official website. Submit the required academic.English proficiency documents.
Other costs
| Tuition per year | $33,850 USD |
|---|---|
| Application fee | $0 USD |
| Deposit | _ |
Program details
| Campus | _ |
|---|---|
| Faculty or school | School of Business |
| Department | _ |
| Teaching language | English |
| Credit value | _ |
| Study pace | Standard |
| Post-study stay | 2 Years |
| Scholarship note | Undergraduate merit scholarships range from 5000 - 20000 USD based on academic record and are renewable while the specified GPA is maintained. |
Intakes and deadlines
Program starts
January 2026
Apply by
1 Dec 2026
18 days leftProgram starts
September 2026
Apply by
15 Jul 2027
244 days left
Frequently asked questions
The program takes 4 years.
The next deadline is 1 Dec 2026. Apply early, because some programs close when places fill up.
Tuition is $33,850 USD per year. The application fee is $0 USD. The estimated living cost is $23,612 USD.
The minimum GPA is 2.5. Accepted language tests: TOEFL iBT 75, IELTS TOEFL 4, PTE IELTS 6.0, Duolingo PTE 53, SAT Reading and Writing Duolingo 90, ACT English SAT Reading and Writing 450.