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Bachelor of Marketing and Global Cultures

Maynooth University

  • Maynooth, Ireland
  • 3 years
  • English
  • On campus
  • Bachelor

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Maynooth University campus

About the program

A business degree that pairs marketing with the study of global cultures.

Program highlights

  • Internship available: yes
  • Placement support: yes
  • Work during study: yes
  • Post-study work rights (1 year): yes
  • PR pathway friendly: no

What you will learn

  • Learners studying Marketing and Global Cultures can develop the ability to analyse organisational and market information
  • Evaluate financial and operational decisions
  • Communicate recommendations and consider responsible business practices. These are indicative learning goals
  • Not a confirmed list of the university's assessed course outcomes.

Career outcomes

  • Graduate programmes with multinational employers
  • Public service
  • Small and medium-sized enterprises
  • International business
  • Postgraduate study

Curriculum

  • Three-year degree (four with optional placement or Erasmus/study abroad). First year has 30 credits of marketing plus 30 Global Cultures credits building intercultural understanding
  • Later years continue both strands.

Entry requirements

Academic

  • Country-specific upper-secondary qualification equivalent to the Irish Leaving Certificate (CAO point bands 300-400
  • 400-500 or 500-600 depending on programme
  • For example India Standard XII 70% overall for the lowest band)
  • Plus programme subject requirements
  • Non-EU applicants apply through MU Apply. Grade guidance from source: Country-specific upper-secondary results converted to CAO points
  • Entry bands 300-400
  • 400-500
  • 500-600 CAO points depending on programme.

Accepted academic background

Country-specific upper-secondary qualification equivalent to the Irish Leaving Certificate (examples from the 2026 undergraduate requirement PDFs: India Standard XII minimum 70% overall in X and XII for the 300-400 CAO point band, 85% in XII for 500-600, China senior middle school or gaokao 75% overall for 300-400 points, 85% for 500-600, With English and Mathematics taken, Malaysia STPM or UEC C7 average, Nepal Grade XI/XII minimum 65% plus a Maynooth-recognised foundation programme), A levels and IB also accepted, Programme subject requirements (e.g. Mathematics, Irish or a science for some BSc) and audition for Music.

Language tests

  • IELTS 6.5
  • TOEFL iBT 90
  • Duolingo 120
  • PTE Academic 63
  • Cambridge 176
  • Oxford Test of English 140

Documents you’ll need

  • English Language Test Results (if applicable).

How to apply

  1. Check the programme page for entry requirements and the closing date
  2. the country entry requirements. Non-EU applicants apply online through MU Apply
  3. Not the CAO
  4. The undergraduate confirm the application fee with the admissions office. Upload the documents the portal asks for
  5. Including proof of English (IELTS 6.5
  6. TOEFL iBT 90
  7. PTE 63
  8. Duolingo 120 or equivalent). Receive and accept the offer
  9. The undergraduate deposit is not stated.

Other costs

Tuition per year€17,000 EUR
Application fee€50 EUR
Deposit€1,000 EUR

Program details

CampusMaynooth
Faculty or schoolSchool of Business
DepartmentSchool of Business
Teaching languageEnglish
Credit value180
Study paceFixed
Post-study stay1 year
Scholarship noteUniversity international scholarship opportunities are offered subject to the particular award, Programme, Applicant profile and year, 2027 eligibility should be checked.

Intakes and deadlines

  • Program starts

    September 2027

    Apply by

    30 Jun 2027

    229 days left

Frequently asked questions

  • The program takes 3 years.